We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
RESPONSIBILITIES
- Drive innovative creative ideation and execution for the brand’s marketing, social campaigns, activations, and content to achieve marketing goals
- Develop, define, and be accountable for the creative approach, including design, art direction, video motion graphics, AR/VR, gamification, partnerships, and collaborations
- Collaborate with functional and key market leads to create and drive content strategy across channels and media
- Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
- Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
- Structure and deliver outstanding creative presentations, both internally and externally
- Champion new and interesting creative talent within the industry
- Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values
- Partner with the team producers to establish production approaches, processes, and schedules
- Build strong relationships with external agencies and partners as needed
- Analyze campaign performance, market trends, consumer needs, and the competitive landscape to inform your team’s work
- Work closely with other creatives, photographers, media designers, UI/UX designers, and internal key stakeholders and senior leaders
- Perform all other job-related duties as assigned
REQUIREMENTS
- Experience in conceptual creative work, art direction, and graphic design in a creative role
- Experience in business and digital performance channels, including digital marketing, editorial, photography, and multimedia
- Portfolio of delivering a broad range of creative projects (brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print, and social campaigns)
- Capable of creating outstanding creative designs and assets for traditional and digital marketing
- Possess understanding of digital asset production at scale, post-production workflows, and technical requirements of digital marketing assets (e.g., video formats, email templates, quality standards)
- Familiarity with social media, new digital formats, and trends
- Experience developing targeted creative across multiple markets (e.g., experience in Asia, the US, UK and non-English markets) is ideal
- Experience in brief conception, storyboarding, and on-set art direction for shoots and campaigns (both moving images and stills)
- Possess technical skill sets, including graphic design, typography, art direction, moving images, motion graphics animation, AI, and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD etc.)
- Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography, and multimedia
- Ability to thrive in a dynamic, fast-paced, and changeable environment
- Act as a brand guardian, consistently connecting and networking with relevant people and brands for future opportunities
- Willingness to work after office hours and on weekends if required
- Comfortable and willing to travel overseas when necessary
Notify us about your interest in potential future opportunities by clicking Get Started below. Alternatively, you can create an account by clicking Sign In at the top of the page, allowing you to set up email alerts for new job postings that align with your preferences.
Top Skills
What We Do
CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO.
Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion.
Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.
CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few.
PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.
