About the Role
Join our team as a Creative Automation Manager at YouGov and play a pivotal role in shaping the future of our global visual brand. We’re looking for a dynamic professional with a passion for creative operations, digital asset management (DAM), and automation tools, with an eye towards incorporating AI into our workflows. You will report directly to the Global Head of Visual Brand, taking ownership of our DAM system and templating tools, ensuring they are leveraged to optimise creative processes, enhance efficiency, and maintain brand consistency across all channels.
What will I be delivering?
- Own and Optimise DAM & Templating Tools: Manage our DAM system, ensuring it serves as a central hub for all visual assets. Optimise the use of templating tools to streamline creative output, ensuring consistency and scalability across global campaigns.
- Shape Creative Automation Strategy: Develop and implement a strategy for creative automation, leveraging existing tools and exploring new AI-driven solutions to enhance our creative workflows.
- Build and Deliver Roadmaps: Develop clear 3-, 6-, 12-, and 24-month roadmaps for DAM and automation tools, aligning with broader visual brand objectives and ensuring timely execution of milestones.
- Collaborate Across Teams: Work closely with design, marketing, and regional teams to understand creative needs and challenges. Implement solutions that align with YouGov’s brand vision and operational goals.
- Ensure Compliance and Best Practices: Maintain industry standards related to data compliance, security, and privacy within the DAM system. Facilitate adherence to regulatory requirements and best practices for digital asset management.
- Incorporate AI into Creative Workflows: Evaluate and implement AI tools to enhance content creation, workflow automation, and asset management processes. Stay ahead of emerging trends to ensure YouGov remains at the forefront of creative technology.
- Foster Innovation and Efficiency: Continuously explore ways to improve workflows, ensuring efficiency, scalability, and alignment with business and creative goals.
These are the essential you will need to get an interview:
- Extensive experience in digital asset management (DAM) and optimising creative workflows.
- Proven expertise in managing and maintaining DAM platforms and templating tools across multi-country environments.
- Strong understanding of AI applications in creative operations, with the ability to integrate AI-driven tools into existing workflows.
- Demonstrated ability to develop and implement roadmaps, aligning technical solutions with creative and business objectives.
- Experience gathering stakeholder input and translating it into actionable strategies.
- Strong collaboration skills, with a proven track record of working effectively with cross-functional teams and stakeholders.
- Familiarity with data compliance, security, and privacy standards in relation to DAM systems.
- Technical background with experience in digital content management, taxonomy standardisation, and metadata organisation.
- Ability to foster innovation by optimising content reuse, data collection, and reporting.
- A strong eye for design, with experience in graphic design and a solid understanding of visual brand principles.
- Proven experience in managing designers and creative teams, ensuring projects are delivered on time while maintaining high-quality standards.
- Ability to provide constructive creative direction and feedback, aligning design outputs with overall brand strategy and objectives.
This role offers an exciting opportunity to make a significant impact on YouGov’s global visual brand, leveraging cutting-edge tools and technologies to streamline our creative processes. If you are passionate about creative automation and innovation, we’d love to hear from you!
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
Top Skills
What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.
With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.
At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.
Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:
Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
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