The Role
Creates social media content, campaign copy, concepts, captions, and reel scripts; researches audiences and trends; supports brand strategy, content calendars, pitches, and brainstorming. Collaborates with designers, strategists, and account managers to deliver timely, brand-aligned communications across digital and ATL campaigns.
Summary Generated by Built In
We're looking for a Creative Associate (Copy & Content) someone who can turn ideas into compelling communication and help shape content that people actually want to engage with.
Salary: Up to INR 45,000 per month
Location: On-site, Churchgate (Mumbai)
What you'll do:- Research brands, audiences, trends, and build context for briefs
- Write social media content, campaign copy, concepts, captions, and reel scripts
- Contribute to brand communication strategy and campaigns (digital + ATL)
- Create and manage monthly content calendars across brands
- Collaborate with designers, strategists, and account managers to bring ideas to life
- Support pitches, brainstorming sessions, and new business opportunities
- Keep content organized, timely, and aligned with brand objectives
- Add a little chaos (the good kind) to the team
Requirements
What we're looking for:
- 1+ year of agency experience in copywriting, content, or social media
- Strong command over English and at least one additional language
- Deep understanding and expertise in at least one industry/category, while being excited to learn and work across diverse industries
- Strong understanding of social media platforms, algorithms, content formats, and emerging trends (Being chronically online is a plus.)
- Ability to think on feet and respond quickly with ideas, solutions, and content opportunities
- A critical thinker who can challenge briefs, ask the right questions, and improve ideas
- A creative mind that can translate insights into engaging content and campaigns
- Ability to balance creativity with structure, timelines, and business objectives
- Someone curious, original, proactive, and fun to work with
If you like ideas, words, and making brands interesting - this is for you.
Benefits
Plan your day - complete your 8 hours at your convenience
Overtime pay for the extra hours you put in
A paid learning budget to keep you growing
Dedicated time off for Vipassana - because mental well-being matters
Skills Required
- 1+ year of agency experience in copywriting, content, or social media
- Strong command of English and at least one additional language
- Deep understanding and expertise in at least one industry or category
- Strong understanding of social media platforms, algorithms, content formats, and emerging trends
- Ability to think quickly and respond with ideas, solutions, and content opportunities
- Critical thinking and ability to challenge briefs and improve ideas
- Ability to translate insights into engaging content and campaigns
- Ability to balance creativity with structure, timelines, and business objectives
- Curiosity, originality, proactivity, and collaborative attitude
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The Company
What We Do
The Works is the UK's leading family-friendly retailer of value gifts, arts, crafts, toys, books, and stationery. Its mission is to inspire reading, learning, creativity, and play by offering a unique and enjoyable shopping experience built on core principles of value, variety, and quality across its extensive network of stores in the UK and Ireland.
