The Role
Creates social media content, campaign copy, concepts, captions, reel scripts, and monthly content calendars. Researches brands, audiences, trends, and briefs; supports communication strategies, campaigns, pitches, and brainstorming. Collaborates with designers, strategists, and account managers while ensuring content is timely, organized, creative, and aligned with brand objectives.
Summary Generated by Built In
We're looking for a Creative Associate (Copy & Content) someone who can turn ideas into compelling communication and help shape content that people actually want to engage with.
Salary: Up to INR 45,000 per month
Location: On-site, Churchgate (Mumbai)
What you'll do:- Research brands, audiences, trends, and build context for briefs
- Write social media content, campaign copy, concepts, captions, and reel scripts
- Contribute to brand communication strategy and campaigns (digital + ATL)
- Create and manage monthly content calendars across brands
- Collaborate with designers, strategists, and account managers to bring ideas to life
- Support pitches, brainstorming sessions, and new business opportunities
- Keep content organized, timely, and aligned with brand objectives
- Add a little chaos (the good kind) to the team
Requirements
What we're looking for:
- 1+ year of agency experience in copywriting, content, or social media
- Strong command over English and at least one additional language
- Deep understanding and expertise in at least one industry/category, while being excited to learn and work across diverse industries
- Strong understanding of social media platforms, algorithms, content formats, and emerging trends (Being chronically online is a plus.)
- Ability to think on feet and respond quickly with ideas, solutions, and content opportunities
- A critical thinker who can challenge briefs, ask the right questions, and improve ideas
- A creative mind that can translate insights into engaging content and campaigns
- Ability to balance creativity with structure, timelines, and business objectives
- Someone curious, original, proactive, and fun to work with
If you like ideas, words, and making brands interesting - this is for you.
Benefits
Plan your day - complete your 8 hours at your convenience
Overtime pay for the extra hours you put in
A paid learning budget to keep you growing
Dedicated time off for Vipassana - because mental well-being matters
Skills Required
- At least 1 year of agency experience in copywriting, content, or social media
- Strong command of English
- Fluency in at least one additional language
- Expertise in at least one industry or category
- Strong understanding of social media platforms, algorithms, content formats, and emerging trends
- Ability to develop ideas, solutions, and content opportunities quickly
- Critical thinking and ability to challenge briefs and improve ideas
- Ability to translate insights into engaging content and campaigns
- Ability to balance creativity with structure, timelines, and business objectives
- Curious, original, proactive, and collaborative working style
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The Company
What We Do
The Works is a Mumbai-based full-service advertising agency that solves business challenges through creative, strategic, and performance-driven solutions. It operates as an integrated branding, advertising, and technology agency, working with brands at the business-strategy level to conceptualize communication plans and improve consumer communication. The company also describes itself as a full-service digital media agency creating effective communications for clients across channels.
