As a Creative Analyst, your curiosity never ends. You bring in 2+ years of experience with a demonstrated expertise in the following areas: reporting, data visualization, tracking and measurement, testing and evaluation, taxonomy, and data governance. You have experience optimizing digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at translating findings into clear, actionable and executable insights.
You will:
- Ensure that the analyses, reports, dashboards, and other deliverables fulfill client needs.
- Shape analytics content and provide your point of view on methodology and technology.
- Contribute to the ideation, development and execution of measurement strategies and frameworks.
- Manage and lead dashboard, visualization, and reporting efforts: from developing executive-audience summaries and scorecards through user and site administration.
- Work closely with the Data Engineering team to ensure that data are trafficked and surfaced as expected to power dashboards and regular reporting and deliverables.
- Keep abreast of product updates, best practices, and proactively follow up with required changes in our implementation and appropriate communications.
You have:
- 2+ years' experience in Digital Analytics implementation.
- B.A./B.S. degree in a quantitative or technical field, including but not limited to: economics, mathematics, business, finance, social sciences, computer science, or information architecture. M.A./M.S. degree preferred.
- Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
- Expertise in design thinking and creating custom data visualizations, data experiences, and dashboards using modern tools like Tableau, PowerBI, and Datorama.
- Expertise in data analysis and storytelling.
- Ability to lead the design process from ideation to polished design, using sketches, wireframes, UX scenarios and mockups to present ideas.
- Experience designing and presenting reporting deliverables to cross-functional audiences.
- Expertise in SQL or similar interpretive syntax (e.g., Tableau's VizQL or Power BI's DAX).
- Strong data literacy and ability to provide scalable solutions for handling large data volumes, complex and Interactive reporting.
- Strong critical thinking skills: you’re willing to ask questions and go the extra mile to understand processes and the why behind the work and not just the how.
- Expertise in digital media measurement.
- Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
Critical Mass is an equal opportunity employer.
Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
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What We Do
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
