CreateSmart - Content Creator

Role Summary:
Pfizer is seeking a creative and forward-thinking Content Creator to bring global campaigns to life in our markets. You will be responsible for overseeing and managing all aspects of our content creation in the relevant channels for our market. You will play a crucial role in driving content creation, developing and executing content plans that align with our business/brand objectives and engage our target audiences. You will work with a variety of platforms and tools, including GenAI, to generate and refine content, and design tools to edit and localize visual elements for digital channels.
Working closely with local marketers and the Commercial Excellence & Innovation team, you will combine creative intelligence, editorial precision, and GenAI fluency to tailor messaging, visuals, and formats for regional needs. This role suits you if you enjoy combining creativity with technology, thrive on collaboration, and want to shape how Pfizer communicates with its audiences.
Role Responsibilities:
1.Content creation and timely implementation to relevant digital channels

• Localize and adapt global or regional content to meet market, cultural, and regulatory requirements across digital channels
• Plan, create, and edit engaging visual and written content that aligns with brand and campaign objectives
• Assist in SEO/SEM projects
• Ensure consistent application of Pfizer's brand voice and identity across all touchpoints
• Understand briefs and collaborate with marketers to ensure needs are met

2. Scale up of best practices and synergies

• Build and maintain reusable GenAI prompt libraries and content templates as well as image libraries
• Tag content effectively, maximizing discoverability and re-use within the DAM
• Champion the adoption of GenAI and new content technologies to improve creative output and speed to market

Qualifications:
Education and experience

• Relevant degree education (e.g. marketing, communication, business or equivalent)
• Strong experience within digital marketing and content creation; experience in digital agency environments preferred
• Proven track record in ability to work and multi-task under pressure, respond quickly to changing situations in complex project environments, prepare responses/narrative quickly and clearly and use personal initiative

Skills

• Strong story telling skills within different content formats
• Communication (verbal and written) and collaborative skills to build and maintain productive relationships

Knowledge

• Understanding of pharmaceutical marketing compliance requirements of the market
• Expertise in social media campaign execution and optimization
• Expertise in the Adobe Suite (Canva, Abobe Creative Cloud), website analytics tools and website CMS
• Expertise in social media campaign execution and optimization
• Basic knowledge of marketing automation
• Familiarity with GenAI tools and AI-assisted creative workflows is a plus

Attributes

• Commitment to continuous learning, proactively exploring new technologies and tools to enhance creative effectiveness
• Detail-oriented, with the ability to deliver high-quality work under multiple, critical deadlines
• Proactive and self-directive mindset

Organizational Relationship:

• Marketing
• Medical
• AI innovation (Digital) team
• CMO MCD team
• Business Analytics and Insights team
• Omnichannel Insights Lead
• Commercial Excellence & Innovation (CEI) Lead
• Regional ICO CreateSmart Team

Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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