CPG Industry lead

✍🏽 About Writer

Writer is the full-stack generative AI platform delivering transformative ROI for the world’s leading enterprises. Named one of the top 50 companies in AI by Forbes and one of the best places to work by Inc. Magazine, Writer empowers hundreds of customers like Accenture, Intuit, L’Oreal, Mars, Salesforce, and Vanguard to transform the way they work. 

Writer’s fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that solve mission-critical business challenges. Our suite of development tools is powered by Palmyra – Writer’s state-of-the-art family of LLMs — alongside our industry-leading graph-based RAG and customizable AI guardrails. 

Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, and London, our team of over 250 employees thinks big and moves fast, and we’re looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work. 

Writer is seeking a dynamic CPG Industry Lead to join our team. This strategic role is designed for an experienced professional with a deep understanding of the CPG industry and a proven track record of driving business growth and innovation. The ideal candidate has a deep interest in building AI solutions into core CPG workflows and will be responsible for developing and executing strategies that position Writer as a leading solution provider for CPG companies.

What’s in it for you:

This is a unique time to join a fast-growing AI startup that has been building solutions for enterprises from its inception. Our team is a stellar and diverse unit, from groundbreaking AI researchers and engineers to go-to-market and customer success builders and scalers who are all maniacally focused on our mission: to transform work. As a key member of this unit, you would be responsible for building one of our core vertical businesses - a role that will be heavily intertwined with most of the organization. We are at a pivotal point in our journey and you will be a critical part of growing the engine. 

Key Responsibilities:

• Develop and implement a comprehensive go-to-market strategy for the CPG industry, aligning with Writer’s overall business objectives.

• Design a CPG-specific product strategy, in collaboration with Solution Architects, to build Writer’s offering in providing industry-specific AI solutions.

• Conduct market research and analysis to identify trends, opportunities, and challenges within the CPG sector. 

• Build and maintain strong relationships with key CPG clients, industry influencers, and partners to drive adoption and growth.

• Provide strategic guidance and support to the sales team to close deals and expand our CPG customer base.

• Lead the development of industry-specific content, including case studies, white papers, and thought leadership pieces that resonate with CPG professionals.

• Represent Writer at industry events, conferences, and trade shows, showcasing our solutions and building our brand presence.

• Monitor and report on the performance of CPG industry initiatives, using data-driven insights to continuously improve strategies.

• Collaborate cross-functionally with teams, including sales, marketing, product, and engineering, to execute on the above successfully

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; Master’s degree preferred.

• Minimum of 10 years’ experience in the CPG industry, with at least 5 years in a leadership role.

• Minimum of 3+ years of experience at a startup or vendor, ideally in a go-to-market leadership position.

• Proven success in developing and executing industry-specific strategies that drive business growth.

• Strong understanding of CPG industry trends, technologies, and best practices.

• Excellent communication and presentation skills, capable of engaging with C-level executives and industry leaders.

• Proficient in using CRM software and market research tools.

Preferred Skills:

• Experience with AI-driven solutions or technology products in the CPG sector.

• Strong analytical skills with the ability to interpret data and make strategic decisions.

• Creative thinker with a passion for innovation and problem-solving.

• Experience managing and developing high-performing teams.

Curious to learn more about who we are and how we operate? Visit us here

🍩 Benefits & perks

• Generous PTO, plus company holidays

• Medical, dental, and vision coverage for you and your family

• Paid parental leave for all parents (12 weeks)

• Fertility and family planning support

• Early-detection cancer testing through Galleri

• Flexible spending account and dependent FSA options

• Health savings account for eligible plans with company contribution

• Annual work-life stipends for:

  • Home office setup, cell phone, internet

  • Wellness stipend for gym, massage/chiropractor, personal training, etc.

  • Learning and development stipend

• Company-wide off-sites and team off-sites

• Competitive compensation, company stock options and 401k

Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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