At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.
What will you be doing?
The Liquid AI Team is looking for someone who is passionate about leveraging data, analytics and AI to help clients solve critical business questions more effectively and efficiently leveraging Circana Brainwaves. We are seeking a dynamic and experienced Brainwave Designer to join our team, specializing in utilizing your subject matter expertise and understanding of the business issues clients are facing to design future Brainwaves that help our clients solve key business questions. As a Liquid AI Brainwave Designer, you will play a pivotal role in designing the blueprints for the future Brainwaves that will transform raw data into actionable insights and compelling narratives that drive better business decisions in the most efficient way possible for our clients.
Responsibilities:
Job Responsibilities
- Design Future Circana Brainwaves: Accountable for the design of the future Circana Brainwaves that are key enablers for Circana’s future commercial growth.
- Translate Unstructured Complex Business Problems Into Well-Defined Processes: Ensures that the Brainwaves we build are focused on solving the right problems for our clients and, visualized in a way significantly improves the effectiveness and efficiency of key decision-making processes.
- Leverage all of Circana’s Data Assets and Solutions: In designing Brainwaves that are meant to help clients solve the full range of different of business questions they face it will be critical for Brainwave Designers to determine which combination of data assets (including available 3rd party or client data assets) and Circana Solutions need to be used to best answer they business question the Brainwave is looking to solve.
- Deep Data Analysis and Interpretation: Design Brainwaves that best analyse and interpret data from various sources, extracting meaningful insights to address the key business questions the Brainwave is meant to solve.
- Development of AI Prompts: Robust and strong prompts are critical for the LLM to be able to derive the robust and appropriate synthesis and interpretation of the data and analysis is a critical component for the success of Circana Brainwaves. The Brainwave Designer is responsible for the development of these prompts that in the future will also look to drive actionable recommendations.
- Stakeholder Interaction: Engage with key internal and client stakeholders to ensure all developed designs are built in the best way to meet the business needs of our clients and are will result in commercially viable Brainwaves.
Requirements
- Insights Professional: Substantial experience as an insights professional, with a strong background in data analysis and interpretation that enables the candidate to be viewed as a thought leader.
- Deep Familiarity with Circana all Data Assets and Solutions: In-depth familiarity with the creation of reporting content in Unify, along with experience in the design of visualizations using Circana data assets.
- Strong Problem-Solving Skillset: Proven ability to leverage data in innovative ways to best solve client problems, including cause/effect analysis and a high degree of innate curiosity required
- Technology and AI Enthusiast: Willingness to embrace new technologies and a passion for leveraging innovative solutions to drive business value.
- Ability to Manage Key Stakeholder Groups: Ability to establish good relationships and credibility with different stakeholder groups (internal and client stakeholders) to be viewed as a highly credible and trusted advisor
- Client-Focused: Proven track record of interacting with clients, understanding their needs, and delivering solutions that meet or exceed their expectations.
- Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex concepts in a clear and concise manner.
Preferred Qualifications:
- Familiarity with Large Language Model capabilities: Some usage of LLM-based technologies, such as ChatGPT or other solutions that leverage generative artificial intelligence, would be ideal.
Circana Behaviours
As well as the technical skills, experience and attributes that are required for the role, our shared behaviours sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviours throughout the business within their day-to-day role:
- Stay Curious: Being hungry to learn and grow, always asking the big questions
- Seek Clarity: Embracing complexity to create clarity and inspire action
- Own the Outcome: Being accountable for decisions and taking ownership of our choices
- Center on the Client: Relentlessly adding value for our customers
- Be a Challenger: Never complacent, always striving for continuous improvement
- Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
- Commit to each other: Contributing to making Circana a great place to work for everyone
Location
This position can be located in the following area(s):
#LI-KM1
Skills Required
- Substantial experience as an insights professional with strong data analysis and interpretation skills.
- Deep familiarity with Circana data assets and creation of reporting content in Unify.
- Proven problem-solving skills, including cause/effect analysis and curiosity.
- Willingness to embrace new technologies and leverage AI solutions.
- Ability to manage and build credibility with internal and client stakeholder groups.
- Proven client-focused experience delivering solutions to meet client needs.
- Excellent verbal and written communication skills, able to articulate complex concepts clearly.
- Familiarity with Large Language Model capabilities and LLM-based tools (e.g., ChatGPT).
Circana Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Circana and has not been reviewed or approved by Circana.
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Leave & Time Off Breadth — Unlimited PTO for many exempt roles and paid holidays are frequently highlighted. Feedback suggests these time‑off policies are a notable strength of the package.
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Parental & Family Support — Paid parental leave is available in the U.S. and is described as competitive and well‑received. Company communications emphasize equal/neutral parental leave, reinforcing family support.
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Wellbeing & Lifestyle Benefits — A broad slate of extras—such as adoption assistance, tuition/educational assistance, volunteer time off, and EAP—adds to the overall package. Feedback suggests these lifestyle‑oriented offerings complement core medical, dental, and vision coverage.
Circana Insights
What We Do
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Circana is hiring! To view our current openings, please visit our IRI and NPD LinkedIn company pages.








