Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that's where you come in!
Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we have also entered into English proficiency testing with the Duolingo English Test, Math and now Music.
We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!
About the role...
Make the world’s most popular language-learning app famous in Turkey.
We are seeking an experienced, creative marketer to help us build awareness and accelerate our growth across Turkey. As our resident expert on the market, you will use your skills including social media, influencer marketing, PR, advertising, and high-impact local partnerships to drive awareness, build a loved brand and bring new users to Duolingo. A key part of your role will be identifying and activating strategic partnerships that unlock scale and cultural relevance - ideally through creative value exchange rather than paid media.
Reporting to the Country Marketing Director Germany, you will partner closely with Global Marketing and Product teams in Pittsburgh, New York, and Country Marketing Managers around the world to find opportunities and come up with new, creative tactics and campaigns relevant to the Turkish consumer.
We want a creative leader with deep consumer understanding and proven experience in devising campaigns that drive buzz, growth and earned media with expertise in Social, creative marketing and PR. As a member of a geographically distributed organization, the ideal candidate will not only be an outstanding, self-motivated creative talent, but also a proactive and team-oriented communicator.
🧠 You will...
- Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in Turkey
- Hire and lead agencies or contractors required to deliver the marketing plan
- Implement the plan with a focus on social media, strategic partnerships (with brands, institutions, creators, platforms and communities), brand, acquisition campaigns and PR.
- Proactively identify, pitch and negotiate high-impact partnership opportunities that drive awareness and user growth - with a strong emphasis on earned, barter or value-exchange collaborations rather than paid sponsorships.
- Act as a local spokesperson sourcing and managing speaking opportunities in Turkey for yourself and relevant executives
- Analyze the results of the local marketing efforts and adjust the plan
- Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches
✅ You have...
- Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle
- Culturally clued up and immersed in trends in particular with Social Media. You understand what Turkish consumers care about now and craft ideas that will capture attention.
- Track record of achieving great results with ideas rather than large budgets
- Storyteller, with writing skills and the creativity to build compelling customer-centric narratives
- 5+ years of consumer marketing experience with a strong focus on social media and growth marketing
- Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
- Proficient in Turkish with excellent English speaking and writing skills
⭐ Exceptional candidates will have...
- Passion for our mission to make high-quality language learning accessible to everyone
- Experience with mobile apps and subscription services
- Experience successfully scaling international brands in Turkey
- Proficient in a 3rd language
Please note that this is a remote position based in Turkey. If you're passionate about marketing and excited about the opportunity to shape Duolingo's growth in Turkey, we'd love to hear from you!
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Take a peek at how we care for our employees' holistic well-being with our benefits here.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.
Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
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Skills Required
- 5+ years of consumer marketing experience
- Experience with social media and growth marketing
- Proficient in Turkish and English
- Experience working as part of a remote team
Duolingo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Duolingo and has not been reviewed or approved by Duolingo.
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Fair & Transparent Compensation — Pay is considered competitive for core engineering and product roles, with required jurisdictions showing posted ranges and immigration filings implying a strong base-salary floor. Public compensation snapshots indicate senior packages can scale higher, supporting a clear, market-aligned structure.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with mental-health resources and fertility support as core offerings. Coverage for dependents and strong wellness benefits are consistently highlighted.
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Leave & Time Off Breadth — About 20 days of PTO plus a two‑week company winter break and paid holidays provide substantial time away. A formal sabbatical at 10 years further expands long‑term recharge options.
Duolingo Insights
What We Do
Duolingo is a language-learning education platform that offers 98 total courses across nearly 40 distinct languages. Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Some of our products include: 1. Duolingo: The free, fun, and effective way to learn a language! 2. DET (Duolingo English Test): A modern language proficiency tool designed for today's international students and institutions. It offers an English proficiency score, video interview, and writing sample in an accessible, efficient, and secure testing experience. 3. Duolingo Math: An app that can make math be fun. For everyone. Students can focus on elementary math, which covers classroom topics, or adults can focus on brain training, which strengthens mental math skills and covers more advanced topics. 4. Duolingo ABC: An educational learning app that offers immersive lessons to teach preschool to second grade kids reading fundamentals. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has been named: 2022 Fast Company’s Best Workplaces for Innovators 2022 Fast Company 10 Most Innovative Education Company 2021 Forbes Best Startup Employers 2020, 2018, 2017, 2013 Most Innovative Company by Fast Company 2020 Best Machine Learning Startups for by Glassdoor 2018 Inc. Best Places to Work 2018 Entrepreneur Top Company Culture List University Program Awards: 2022 Handshake Early Talent Award 2022 Untapped Top Internship Programs 2022 OneReq Internship Program Trailblazer Award
Why Work With Us
Our global team works together to make language learning fun, free, and effective for anyone who wants to learn, wherever they are. Best of all, you get to work alongside Duo (literally)!
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