Country Marketing Manager, Iberia – Financial Intermediaries

The Country Marketing Manager, Iberia is responsible for building and executing country specific marketing strategy and plans that will support our regional Financial Intermediaries (FIT) business plan.

The individual will be responsible for the following:

Creating and executing region specific marketing strategy and plan

The individual will:

• Further develop and execute Iberia marketing strategy to deliver on broader marketing objectives as well as local sales and marketing goals
• Build and manage a region specific marketing budget, including optimising the budget to ensure that we meet agreed KPIs and targets
• Articulate the need for and organise the execution of agreed local marketing tactics. These include but are not limited to: proprietary and third-party events, content, PR & marketing collateral
• Develop peer-to-peer relationships with local distributors and partners
• Own the deployment of local marketing infrastructure (agencies and partners) to enable execution of local marketing activity

Supporting the day-to-day activities of local business development teams

The individual will:

• Advise sales stakeholders on the availability and use of relevant pieces from our sales toolkits.
• Work with central marketing teams to localise the toolkit when needed.
• Plan, schedule and deploy specific elements of the toolkit in the local market (articles, newsletters, LinkedIn posts, web page updates).
• Copy edit market material deployed in Spanish language

Creating and executing of country specific Marketing activities

The individual will be responsible for:

• Proprietary and third-party events: Create a cohesive event strategy in partnership with sales stakeholders. Work with external vendors to ensure best-in-class participation at third-party conferences and fairs. Organise Capital Group hosted events across Spain and broader region in collaboration with event agency if appropriate
• Central and regional campaigns: Local implementation of centrally created advertising campaigns. Work with media buying agency to define media plan and add local insights to meet our KPIs. Partner with Campaigns team to ensure that all deliverables are produced on time and to the highest possible quality 
• Local campaigns: Design, build and implement local campaigns. Work with FIT & IB Sales and Marketing stakeholders to gain agreement and input into local campaigns
• Localisation of content: Be the point person for regional translations and ensure high quality of marketing collateral in local language. Actively participate in process to use AI for translations
• Content distribution: define segment specific content distribution across channels incl. content platforms, newsletters, social media, etc.
• PR: Define and execute local PR strategy in collaboration with PR team and local PR agency. Bring in local business view and share planned marketing activities
• Analytics: Coordinate and monitor the tracking of predefined local program metrics. The individual will use this data to create insights and recommendations for other Marketing teams and local sales stakeholders
• Campaigns with distribution partners: If relevant develop joint Go-To-Market plans with local distribution partners that target increased distribution of Capital Group funds
   

Becoming “the voice” of their local market within European Marketing  

The individual will:

• Collaborate with other country and European Marketing teams to influence strategic plans for our marketing channels (web, email, events) and functions (brand, design, writing / content)

• Participate in business planning and strategy discussion with both their local sales stakeholders and regional marketing associates
• Provide “local” input / feedback on the development of audience and product focused content by the Client and Product Marketing teams  
• Understand the local client journey to select, sell / distribute and invest in Capital Group products and services
• Where relevant, actively participate in global marketing projects
• Provides functional expertise, best practices, and recommendations regarding the execution of large-scale campaigns in their markets

The European Integrated Marketing department:

The individual will join the European Integrated Marketing department. The team is responsible for:

• Understanding the needs of our target audiences and identifying target behaviours we wish to change
• Understanding and building a clear view of the client journey by audience
• Creating corporate and audience value propositions, as well as product level content that motivates the target audience to act / change their behaviour 
• Creating a co-ordinated and integrated Marketing communications plan that communicates these messages to the target audience
• Delivering dedicated sales tools, content and assets to help our sales teams drive the client journey
• Executing European and country specific Marketing plans and campaigns
• Tailoring global content and themes to the needs of the European market and our audience’s agenda   

Skills & Experience

• 5+ years marketing experience of working within the financial industry in Spain. Experience of broader Iberian region would be beneficial but not mandatory.
• Strong skills ideally across the full marketing mix including:
  • Strategic marketing - ability to develop country marketing plan and campaigns
  • PR – experience of working with PR agencies and/or local media
  • Events – experience selecting, budgeting for and project managing events incl. on-site management
  • Advertising – digital & print
  • Email marketing
  • Website maintenance
  • Content creation / thought leadership
• Strong written and oral communication skills in English and Spanish – Native Spanish speaker preferred  
• Strong business analysis skills
• High levels of energy and commitment
• High level knowledge of Marketing processes and tools
• The ability to coordinate and project manage delivery of key initiatives 
• The ability to interface with internal and external sales channels, understand their feedback and develop tools and content to address their needs   
• Skilled at interpersonal communications and building strong working relationships
• Ability to meet tight deadlines and prioritise effectively

‎ 

‎ 

‎ 

‎ 

‎ 

‎ 

‎ 

‎ 

‎ 

‎ 

‎ 

‎ 

 ‎ 

 ‎

 ‎

In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital’s annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.

You can learn more about our compensation and benefits here.

* Temporary positions in Canada and the United States are excluded from the above mentioned compensation and benefit plans.

We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.