The Role
Lead country marketing strategy and execution for Mexico, driving passenger acquisition and retention. Manage a matrix team, budgets, agency relationships, growth experiments, brand positioning, creatives, partnerships, and market research while analyzing digital performance to optimize the marketing mix.
Summary Generated by Built In
We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.
What you will do:
- Hold responsibility for Passengers Acquisition and Retention KPIs
- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth hacking initiatives
- Lead Brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research
What we expect from you:
- 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product, preferably in the ride-hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy, and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level
Job Benefits:
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Please note: final benefits may vary by location — country-specific benefits will be added to the offers later.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 5+ years of digital consumer marketing experience in a global company; 3+ years in a similar role
- Experience leading multi-cultural teams
- Experience working in a matrix structure
- Experience working with a mobile product
- Experience in ride-hailing or similar tech industry
- Proven track record delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management
- Ability to develop market insights and marketing strategy and analyze campaign effectiveness
- Strong data and analytical skills
- Fluent English and Spanish
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
