About the Role:
We are seeking a local Marketing Coordinator for Miele Professional to join our B2B team in Nesbru, Norway. This role is pivotal in supporting our growth. With our holistic commercial solutions, we support a wide range of industries in the areas of dishwashing, laundry, medical, dental and laboratory technology.
Key Responsibilities:
Marketing strategy:
- Execute the regional marketing strategy considering the corporate objectives in the respective Customer segment and local market
- Address the required products, consumables & (digital) services and pricing for the markets to the Regional Marketing Directors HCS & LMD
- Ensure the successful implementation of international marketing initiatives (product launches, promotions, communication…) in line with the Norwegian market requirements
Customer centricity
- Implement respective Customer segment strategy for Norway
- Oversee Marketing for the respective Customer segments: market monitoring for the country
Marketing budget and plan:
- Marketing investments and Marketing plan managed on budget and on time in country as aligned with Marketing RMT
- Attract new customers through implementing the lead generation and brand awareness strategy whilst also focusing on customer retention directly and via Partners.
- Enrich local content/articles (central and local) including creation of local reference user cases to activate on- and offline.
- Support the positioning of Miele Professional as a visible Premium expert in the field of related 360° commercial solutions.
- Review translation, local specifications and distribution of marketing assets and ensure digital content accuracy and relevance in Norwegian language: central asset ordering, localization and implementation in all marketing assets including Website/Webshop,
- Organisation of local events, trade fairs and trainings in line with corporate guidelines and material
- Provision of relevant sales & marketing tools in Norwegian for the country sales teams
Matrix organisation
- Strengthen relationships with various stakeholder groups including Regional Management Team (RMT), sales teams, partners, service, domestic marketing, Marketing colleagues in NWE, MSS/MAC/MXP and external marketing agencies.
- Cooperate closely with the country sales and service teams to ensure successful implementation of central marketing initiatives in line with local market requirements
- Participate in Management Committees within region, to shape all key operational decisions and review performance
Personal Attributes:
- Operational mindset with strong execution skills: ability to effectively implement marketing strategies and campaigns, ensuring that projects are delivered on time and within budget while maintaining quality
- Proactive, goals oriented and capable of managing multiple stakeholders
- Customer centric with excellent collaboration and communication skills
- Premium presentation skills in Norwegian, inspiring people with positive energy
- Excellent written and verbal communication in English
- Proactive approach: a tendency to take initiative and seek opportunities for lead generation and sales growth, rather than waiting for direction, supporting changes
- Superior ability to build relationships with senior leaders and key stakeholders in the market
Qualifications:
- Bachelor’s/ master’s degree in marketing or related field
- Relevant marketing experience with operative focus
- Coordinating local needs with regional strategies
- Fluency in Norwegian (mother tongue) and good communication skills in English (written and verbal communication)
- Proven experience in digital field (performance marketing, SEO, Social Media, AI, …)
- Experience in a matrix organization and project management is beneficial
What We Offer:
- Exciting and challenging role
- Competitive benefits
- Local and international colleagues and environment
- Nice office location with canteen
- Flexible and autonomous working conditions (home office based on personnel guidelines)
Join Us:
Please submit your application as soon as possible.
If you have questions regarding the recruiting process or the role please contact Head of Sales and Country Coordinator Bjørn Øyvind Haugen.
Email: [email protected]
TLF: 95 94 10 10
We look forward to discussing your future with Miele!
About the employer
Miele & Cie KG is a German family company that supplies premium appliances for private use and a wide range of washing, drying and disinfectors to the Professional segment. We support a wide range of industries with our professional solutions: from nursing homes to campsites, from hospitals to kindergartens, from laboratories to laundries and everything in between. Since its inception in 1899, the company has worked according to the motto "Immer Besser".
Miele is represented by subsidiaries in almost 50 countries and serves a similar number of markets with agents. Globally, the company has over 22,000 employees and a turnover of approximately EUR 4.5 billion.
Miele has been represented in Norway with its own subsidiary since 1969. Miele AS has 120 employees and an annual turnover of approximately NOK 500 million. The head office is at Nesbru outside Oslo.
Skills Required
- Bachelor’s or master’s degree in marketing or a related field
- Relevant marketing experience with an operational focus
- Experience coordinating local market needs with regional marketing strategies
- Fluency in Norwegian at mother-tongue level
- Good written and verbal communication skills in English
- Proven digital marketing experience, including performance marketing, SEO, social media, or AI
- Experience working in a matrix organization
- Project management experience
What We Do
Miele is a German manufacturer of high-end domestic appliances and commercial equipment, known for its commitment to quality, innovation, and sustainability.
