Country Marketing Associate

Posted 3 Days Ago
Be an Early Applicant
Tokyo, JPN
In-Office
Mid level
Fintech • Financial Services
At Capital Group, our goal is to improve people’s lives through successful investing. We start by investing in you.
The Role
Support the Country Marketing Manager executing local marketing campaigns across digital, events, and brand channels. Manage email and lead-generation campaigns via Salesforce, coordinate website and collateral localization, track campaign performance and reporting, collaborate with regional and Japan teams, agencies, PR, and vendors, and help improve client experience and marketing effectiveness for institutional and retail clients in Japan/Korea.
Summary Generated by Built In

“I can be myself at work.”

You are more than a job title. We want you to feel comfortable doing great work and bringing your best, authentic self to everything you do. We value your talents, traditions, and uniqueness—and we’re committed to fostering a strong sense of belonging in a respectful workplace.  

We intentionally seek diverse perspectives, experiences, and backgrounds, investing in a culture designed to celebrate differences. We believe that belonging leads to better outcomes and a stronger community of associates united by our mission. At Capital, we live our core values every day: Integrity, Client Focus, Diverse Perspectives, Long-Term Thinking, and Community. 

 

“I can influence my income.” 

 

You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You’ll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will factor in salary and variable pay, including bonuses. 

 

“I can lead a full life.” 

 

You bring unique goals and interests to your job and your life. Whether you’re raising a family, you’re passionate about where you volunteer, or you want to explore different career paths, we’ll give you the resources that can set you up for success. 

  • Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options 

  • Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love 

  • Access on-demand professional development resources that allow you to hone existing skills and learn new ones 

“I can succeed as a Country Marketing Associate."
Country Marketing Associate (CMA) will be providing support to the local Country Marketing Manager on executing the marketing strategy to accomplish annual/long-term marketing and business goals and markedly improve our Japan/Korea institutional and retail (financial intermediary) client experience.
 
Primary Responsibilities:
  • Execute local marketing campaigns and initiatives across digital, events and brand marketing channels.
  • Coordinate client communications, website updates, collateral, and localization of marketing materials.
  • Manage email marketing and lead generation campaigns through Salesforce.
  • Track campaign performance and prepare reporting on marketing and lead generation metrics.
  • Collaborate with Japan-based and regional Europe Asia Client Group (EACG) marketing teams, communicating effectively in English to support a cross-border operating model.
  • Coordinate with internal stakeholders, public relations teams, agencies, and vendors to ensure quality and timely execution of marketing activities.
  • Support a consistent client experience across marketing touchpoints and contribute to continuous improvements in marketing effectiveness.
“I am the person Capital Group is looking for.”
  • 2-5 years plus marketing experience of working for financial institutions (e.g. asset management, securities brokerage firm, insurance, etc.) in Japan is preferable.
  • Comfortable working with a broad variety of stakeholders.
  • Ability to manage through ambiguity and in a fast-moving environment.
  • Strong written and oral communication skills–Japanese (native). English written and oral language ability is a must.
  • Strong skills and knowledge across the full marketing mix including:
  • Modern client experience and marketing factors (digital, mobile, social, and data/analytics).
  • Events – experience with planning, budgeting for and project managing events.
  • Advertising – digital, social, programmatic, print.
  • Multi-tasking and project management.

“I can apply in less than 4 minutes.”  

  

You’ve reviewed this job posting and you’re ready to start the candidate journey with us. Apply now to move to the next step in our recruiting process. If this role isn’t what you’re looking for, check out our other opportunities and join our talent community.  

  

“I can learn more about Capital Group.”  

 

At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That’s why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people’s lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 9,000 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Instagram, YouTube and Glassdoor.‎ 

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In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital’s annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.

You can learn more about our compensation and benefits here.

* Temporary positions in the United States are excluded from the above mentioned compensation and benefit plans.


We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.

Skills Required

  • 2-5 years marketing experience, preferably at financial institutions in Japan
  • Native-level Japanese written and oral communication skills
  • Strong written and oral English communication skills
  • Experience managing email marketing and lead generation campaigns through Salesforce
  • Proven skills across the full marketing mix: digital, mobile, social, data/analytics
  • Event planning, budgeting, and project management experience
  • Experience with advertising channels: digital, social, programmatic, print
  • Ability to work with diverse stakeholders, manage ambiguity, multitask and deliver in a fast-moving environment

Capital Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Capital Group and has not been reviewed or approved by Capital Group.

  • Retirement Support Retirement support stands out through an employer-funded contribution equal to about 15% of eligible compensation, adding meaningful long-term value to total rewards. A vesting schedule is referenced, but the core retirement benefit is positioned as unusually rich and frequently highlighted as a differentiator.
  • Strong & Reliable Incentives Incentives are structured around two annual bonuses—one tied to individual performance and another linked to company profitability—creating a predictable bonus framework. In certain senior investment roles, bonus opportunity can be very high relative to base pay, reinforcing the upside for top performers.
  • Inclusive Benefits Coverage Inclusive coverage is emphasized through fertility benefits (including IVF and egg freezing), pregnancy and menopause support, and adoption/surrogacy assistance. These benefits broaden applicability across different life stages and family-building paths.

Capital Group Insights

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The Company
HQ: Los Angeles, CA
8,820 Employees
Year Founded: 1931

What We Do

Capital Group is one of the largest and most trusted financial companies in the world, with the goal of improving people's lives through successful investing. A career at Capital Group means having countless opportunities to explore, grow and succeed.

Why Work With Us

Capital Group has been in business for 91 years, which means that our investment professionals have 91 years of proprietary data at their fingertips.

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