Country Manager - Thailand

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

With our consumer at the heart, you will:

• Deliver financial targets including NSV, Gross Margin, Operating Profit, Market Share and Cash Flow.
• Develop and execute the Thailand commercial strategy aligned with Bacardi's regional priorities.
• Accelerate premiumization across the On-Trade and Off-Trade channels.
• Build long-term strategic partnerships with key customers, distributors and route-to-market partners.
• Lead commercial execution excellence through world-class sales fundamentals and customer marketing.
• Drive pricing, revenue growth management and portfolio optimisation.
• Develop and coach a high-performing, diverse and inclusive team.
• Foster cross-functional collaboration with Regional and Global teams to deliver business priorities.
• Ensure strong governance, compliance and responsible business practices.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• 12–15+ years of commercial leadership experience within FMCG, consumer goods or beverage alcohol.

• Demonstrated success leading P&Ls and delivering sustainable commercial growth.
• Strong experience across Sales, Customer Marketing and Route-to-Market.
• Proven ability to lead and inspire teams within a matrix organisation.
• Excellent commercial acumen, negotiation and stakeholder management skills.
• Experience working with distributors and key national accounts.
• Strong analytical, strategic thinking and execution capabilities.
• Fluent English required; Thai language capability is advantageous.

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Entrepreneurial mindset with a passion for winning.
• Consumer and customer obsessed.
• Resilient and comfortable leading through ambiguity and change.
• Collaborative leader who develops talent and builds inclusive teams.
• Courage to challenge the status quo and drive transformation.
• High integrity and strong personal accountability. Growth mindset with the ability to influence at all levels.
• Growth mindset with the ability to influence at all levels.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

• Medical, Critical Illness, and Life Insurance

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.