About Cardo Systems:
Cardo Systems is a provider of cutting-edge communication and connectivity devices and applications for powersports and outdoor enthusiasts. In 2026, Cardo is proudly unveiling its Beyond Helmet line, the first of its kind in the motorcycle industry, fostering a new age in safety, sound, and communications. After pioneering the world’s first Bluetooth-based wireless intercom headset in 2004, Cardo has been responsible for many of the industry’s innovations, revolutionizing communication, pushing technological boundaries, and enhancing user safety. Now sold in over 100 countries, Cardo is proud to be the world’s leading communication device for groups in motion.
Role Summary:
As the Country Manager ANZ, you will lead Cardo’s commercial efforts in the region. Your mission will be to drive both online and offline sales, build and execute regional sales strategies, manage local distribution networks, and ensure strong field presence. You’ll collaborate closely with marketing to ensure alignment on brand messaging, campaigns, and market engagement while representing Cardo’s premium brand in one of its key strategic markets.
Additional Key Interfaces: APAC Marketing Manager, Australia Brand Manager (in recruitment), Headquarters (Global Sales, Marketing, Product, and Operations teams)
- Full-time remote position with travel of approx. 50%
- Reports to: Sales Director, APAC
- Location: Australia (Sydney/Melbourne/Brisbane)
Key Responsibilities:
- Develop and implement comprehensive sales strategies tailored to the ANZ market.
- Lead, manage, and expand relationships with distributors, resellers, and key retail partners.
- Drive revenue across all sales channels – both online (e-commerce, marketplaces) and offline (dealers, retail).
- Hire and mentor local team members
- Monitor market trends and competitor activities; provide actionable insights to headquarters.
- Ensure effective field presence through dealer visits, POS engagement, and events.
- Collaborate with the APAC Marketing Manager to align on campaigns, product launches, and local activations.
- Support and leverage the ANZ Brand Manager to build brand awareness and credibility.
- Forecast sales, track KPIs, and report regularly to the APAC Director.
- Coordinate closely with headquarters on pricing, inventory planning, and promotional strategies.
- Represent Cardo Systems at local and regional trade shows and events.
Requirements:
- Minimum 8-10 years of sales and distribution management experience, preferably in consumer electronics, powersports, outdoor gear, or automotive sectors.
- Proven track record in managing multi-channel sales across ANZ.
- Experience working with marketing teams to support sell-out.
- Strong proficiency in the regional retail and e-commerce landscape.
- Excellent interpersonal, negotiation, and communication skills.
- Fluent in English (spoken and written)
- Willingness to travel frequently within the region.
- Entrepreneurial mindset with a hands-on approach.
- Experience working with multinational organizations
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
Skills Required
- 8-10 years of sales and distribution management experience
- Experience managing multi-channel sales across ANZ (online and offline)
- Proven track record working with distributors, resellers, and retail partners
- Experience collaborating with marketing teams to support sell-out and campaigns
- Strong proficiency in regional retail and e-commerce landscape
- Excellent interpersonal, negotiation, and communication skills
- Fluent English, spoken and written
- Willingness to travel frequently within the region (~50%)
- Entrepreneurial, hands-on mindset
- Experience working with multinational organizations
- Experience in consumer electronics, powersports, outdoor gear, or automotive sectors
- Based in Australia (Sydney, Melbourne, or Brisbane)
What We Do
Cardo Systems, Ltd., headquartered in Ra'anna, Israel, is the world’s acknowledged market leader in Bluetooth® and DMC – Dynamic Mesh Communication and entertainment systems for motorcycle riders. The company has pioneered the development and introduction of Bluetooth headsets for motorcycle riders since 2005 and has been reinventing the market ever since, with the introduction of game-changing innovations such as long-range intercom in 2011, Mesh communications in 2015 and Natural Voice Operation in 2017 and many more. Cardo is the industry's market leader and sells its products to avid motorcyclists in over 85 countries. Cardo also develops Bluetooth and DMC solutions for a select group of leading manufacturers in the field of motorcycle accessories, such as SHOEI, HJC and Ducati. Our corporate tagline, communication in motion® , reflects what the company does best: Empowering people who are on the move with the finest communication and entertainment devices available. Our typical customers are outdoors, in motion and committed to remain in touch. Since 2003 we offer them the tools to do so in a safe and user-friendly manner.








