Country Leader, Germany

Posted Yesterday
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Berlin, DEU
In-Office
Senior level
Fintech • Payments • Financial Services
We’re Teya - proud to serve small, local businesses with the financial tools they need to manage, grow, and thrive.
The Role
Lead Teya's market entry in Germany by building the go-to-market operation from scratch: select channels, implement local GTM platform, prove a regional playbook, own commercial targets and unit economics, and hire and grow the local commercial team while collaborating with central GTM, platform, and strategy teams.
Summary Generated by Built In

Hello! We're Teya.

Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance.

At Teya we believe small, local businesses are the lifeblood of our communities.

We’re here because we don’t believe there’s a level playing field that gives small businesses with a fighting chance against the giants of the high street.

We’re here because we see banks and legacy service providers making things harder for them. We don’t think the best technology or the best service should be reserved for those with the biggest headquarters.

We’re here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us.

Become a part of our story.

We’re looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits.

Your Mission

Germany is Teya's most important near-term market entry. We're not looking for a traditional regional sales manager — we're looking for someone who can build our commercial motion from the ground up and grow into leading the German market as it scales.

You'll stand up Teya's go-to-market operation in Germany from first principles: selecting the right channels, implementing our GTM platform locally, and building the playbook that proves the model before we scale it across the country. You'll be both builder and operator and work closely with central GTM, platform, and strategy teams to ensure Germany feeds back into the wider go-to-market engine. This role reports into the Chief Strategy Office during the build phase.

Requirements
  • Build Teya's go-to-market motion in Germany from first principles — selecting and standing up the right channels for the market's density and dynamics

  • Implement the GTM platform locally, ensuring lead data, scoring, and channel routing work in-market and feed back into the central system

  • Develop the German playbook: prove the commercial model in one region, then create the blueprint to replicate it across others

  • Own the commercial targets for the German market — pipeline, conversion, and unit economics by channel

  • Build and lead the local commercial team, growing the organisation as the market scales

  • Work closely with central GTM, platform, and strategy teams to ensure Germany serves as a testing ground for the wider go-to-market model

Requirements
  • Experience building or scaling a go-to-market operation, ideally in payments, fintech, or SMB-focused commercial environments

  • A technical, systems-oriented approach to go-to-market: comfortable with data, tooling, and platform-driven selling rather than purely traditional sales management

  • Strong commercial instinct paired with the operational discipline to build a repeatable, measurable motion

  • Track record of leading teams, with the ambition and capability to grow into full country leadership

  • Deep knowledge of the German market; fluent in German and English

  • Based in or willing to relocate to Berlin

Teya is proud to be an equal opportunity employer.

We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.

If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.

Skills Required

  • Experience building or scaling go-to-market operations, ideally in payments, fintech, or SMB-focused environments
  • Technical, systems-oriented approach to GTM; comfortable with data, tooling, and platform-driven selling
  • Strong commercial instinct and operational discipline to build repeatable, measurable motions
  • Track record of leading teams with ambition to grow into full country leadership
  • Deep knowledge of the German market
  • Fluent in German and English
  • Based in or willing to relocate to Berlin

What the Team is Saying

Teya Compensation & Benefits Highlights

  • Healthcare Strength Private medical coverage (e.g., Bupa) and supportive sick pay appear as standout components in core UK and European locations. Feedback suggests access to wellbeing platforms like Gympass/Wellhub complements the healthcare offer.
  • Leave & Time Off Breadth Paid annual leave is described as generous for the market, with clear examples in the UK. Feedback suggests sick pay and time‑away policies are a strong point.
  • Wellbeing & Lifestyle Benefits Cycle‑to‑work, snacks, team activities, and similar office perks are commonly available and valued. Hybrid working and limited work‑from‑abroad options are presented as lifestyle‑friendly features.

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The Company
HQ: London
1,000 Employees
Year Founded: 2019

What We Do

At Teya, we believe small, local businesses are the heartbeat of every community. Teya was founded to help small, local businesses thrive. We exist to make business smoother, simpler, and more rewarding for the people who keep our communities alive. That means exceptional support, intuitive solutions, and
a team truly invested in our Members’ success.
 To us, they’re more than customers – they’re part of
a community built on trust and shared ambition. 
That’s why we proudly say: “Member since.” 
It’s our way of honouring every relationship and building a stronger, more connected future together.

Why Work With Us

We’re a fast-growing European fintech helping small, local businesses thrive. We value simplicity, teamwork, and impact. At Teya, you’ll join a diverse, passionate team where ideas matter, growth is encouraged, and every action helps real people and communities succeed, every single day.

Teya Offices

OnSite Workspace

We believe great ideas happen when people come together. Our hybrid approach gives you the flexibility to work from home, but we encourage spending at least three days a week in the office to collaborate, connect, and keep our culture strong.

Typical time on-site: None
HQTeya London
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