Country Brand Lead

ROLE SUMMARY
- Responsible for planning, leading and implementing marketing strategies and tactics for the Gene Therapy/Hemophilia products/portfolio
- Responsible for driving financial performance and management of A&P
- Identify market opportunities, and actions designed for product launch, increase market share, optimize the existing products along life cycle
- Ensure maximization of financial and human resources consistent with local and global asset/portfolio strategies
- Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate
ROLE RESPONSIBILITIES
- Accountable for the strategic plan that maximizes patient impact and delivers against financial objectives for the category or business segment end-to-end.
- Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.
- Leads the cross functional brand/category team and is accountable for its effectiveness and performance.
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
- Accountable for developing the organizational capabilities necessary to execute the strategic plan.
- Responsible for the revenue and DME forecasts.
- Leading the development of the strategic trademark plan, and align recommendations with the global team and executive management;
- Identify new market opportunities by reviewing researches, creating studies, analyzing investments, and global alignment with the company directives;
- Define priorities in the development of new projects and launch of new products, defining responsibilities, objectives and deadlines;
- Direct and follow up the interface with the various areas of the company, such as: supply, sales force, regulatory, market intelligence, medical, legal, finance, etc. in order to inform, seek and/or solve issues relating to products that may be under its responsibility;
- Design, together with the team and stakeholders, action plans for growth of the brands, according to the strategy defined by the company.
QUALIFICATIONS
- 5+ years of marketing experience within the industry, specialty experience (e.g. Rare Disease) is preferred
- Bachelor's Degree or equivalent required, Master's degree desired
- Proficiency in English and Mandarin
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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