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The Role
ROLE SUMMARY
Country Brand Lead is Responsible for planning, leading, and controlling the development of marketing strategies and objectives relating to the category in Saudi market, as well as identifying market opportunities, actions intended for increasing market share, management and innovation pipeline, and also ensure maximization of financial and human resources available according to the company's global directives. Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.
ROLE RESPONSIBILITIES
Marketing Strategy
Marketing Execution
Marketing Measurement
Leadership
ORGANIZATIONAL RELATIONSHIPS
BASIC QUALIFICATIONS
PREFERRED QUALIFICATIONS
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
Country Brand Lead is Responsible for planning, leading, and controlling the development of marketing strategies and objectives relating to the category in Saudi market, as well as identifying market opportunities, actions intended for increasing market share, management and innovation pipeline, and also ensure maximization of financial and human resources available according to the company's global directives. Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.
ROLE RESPONSIBILITIES
Marketing Strategy
- Leverage tools and levers to gain a deeper understanding of customer experience to inform strategic approach
- Adapt and tailor competitive positioning and messaging/creative to Saudi market
- Demonstrate deep marketing expertise and critical thinking to challenge status quo
- Customize customer journeys to Saudi market and identify key influence points in end-to-end customer experience
- Prioritize marketing efforts to maximize commercial return by segment / microsegment
Marketing Execution
- Assess priority channels by audience and activate through content / messaging
- Design strong creative briefs that inform creative development and media execution
- Define and proactively optimize the marketing mix across paid, owned and earned channels frequently / regularly to incorporate real-time insights, where applicable
- Use agile marketing methods to test and execute content
- Develop marketing plans and content that deliver high-performing campaign results
Marketing Measurement
- Understand how to leverage advanced analytics and digital tools in the local market context to proactively drive higher marketing performance
- Use data to guide marketing strategies, resource allocation, and investment decisions
- Identify trends and actionable insights to improve marketing effectiveness
- Understand marketing KPI measurement and attribution across channels
- Leverage new technology and data to further improve marketing measurement, performance and end-to-end customer experience
Leadership
- Accept ambiguity, lean in with curiosity, and pivot with agility to best meet the needs of people and situations
- Have a bias for action, learn by doing, and move fast to seize new opportunities
- Speak up, innovate, take risks, and raise the bar for a better future
- Lead with purpose and integrity and exhibit a strategic, enterprise mindset
- Build trust with partners and leverage each other's expertise to multiple impact
- Support one another through compassion, empowerment, recognition, and a culture of joy
ORGANIZATIONAL RELATIONSHIPS
- Country President /Category Leads
- Legal Lead
- Compliance Lead
- PH&E Lead
- Launch Excellency Lead
- Medical Affairs Lead
- Regulatory Lead
- Marketing roles EMGL
- eMCM marketing GCO Marketing services
- Business Analytics & Insights (BAI)
BASIC QUALIFICATIONS
- 10 years of commercial experience in Pharma Industry
- Experience in Saudi is a Plus
- Marketing or relevant function experience within the industry
- Bachelor's Degree or equivalent required
- Proficiency in Arabic & English
PREFERRED QUALIFICATIONS
- Master's degree degree
- Therapeutic Area experience
- High Self-awareness
- Builds effective teams
- Leads change and innovation
- Demonstrates business acumen and entrepreneurial spirit
- Acts decisively in complex and fast-moving environment
- Insight - Mastering
- Data Analysis, Interpretation, Communication - Mastering
- Strategy & Planning - Applying
- Execution - Mastering
- Innovation - Applying
- New Asset - Applying
- Metrics - Mastering
- Matrix management - Mastering
- Market Access - Applying
- Market Research - Applying
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
What the Team is Saying
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R&D Privacy Steward
Esteban
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Pfizer
Pfizer Compensation & Benefits Highlights
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Healthcare Strength — Official materials describe comprehensive medical, dental, vision, and mental-health support, plus fertility/family‑building and transgender‑inclusive coverage; eligible Pfizer medications are noted as available at no cost in U.S. plans. Wellness resources such as telehealth and preventative programs are also emphasized.
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Retirement Support — Company documents highlight a 401(k) with matching contributions plus an additional Retirement Savings Contribution beyond the match. Financial planning support and company‑paid life and disability insurance further bolster long‑term security.
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Leave & Time Off Breadth — Corporate pages and job postings describe paid vacation and holidays, caregiver leave, and paid parental leave for both parents. Materials also note that details can vary by role and location.
Pfizer Insights
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The Company
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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Pfizer Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2.5 days a week
Hudson Yards
Provincia de Buenos Aires
Andover, MA
Athens, GR
Chennai, IN
Collegeville, PA
Durham, NC
Groton, CT
Madison, NJ
Madrid, ES
Mumbai, Maharashtra
Rochester, MI
San Diego, CA
Seattle, WA
Tampa, FL
Center for Digital Innovation
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