Pfizer

Country Brand Lead (Lung Cancer)

Posted Yesterday

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Taipei City

Hybrid

Mid level

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

The Country Brand Lead will manage the Lung Cancer product portfolio by executing brand strategies, collaborating with cross-functional teams, and achieving sales and profitability targets.

Summary Generated by Built In

ROLE SUMMARY
The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and achieve revenue and profitability targets.
RESPONSIBILITIES
Marketing Brand Plan Execution

Lead the strategic planning process for Lung Cancer portfolio based on customer insights to enhance current portfolio
Tailor and execute brand strategies to local market needs, and define local priorities for Lung Cancer portfolio
Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
Monitor and analyze business performance, business goals (awareness, share and etc.) and the competition
Support country business leads on long range forecasting, OP planning and budget/sales target allocation

Promotional Materials Management

Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed
Work with medical and related functional team to get appropriate approval for brand plan and materials
Partner with medical team to communicate with KOLs on emergent medical research and differentiated product attributes
Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines

Key Projects Support

Carry out Oncology BU team's CME programs as well as take on assigned tasks independently
Collaborate with sales team to ensure assigned brand plan execution with compliance and market feedback
Ensure monthly tracking reports delivery for each program progress
Manage the program operating budget versus realization in order to ensure effectiveness of budgeted expense

EDUCATION AND EXPERIENCE

At least 3 to 5 years of pharmaceutical marketing and oncology/lung cancer field marketing is a plus
Able to communicate well in spoken and written English.
Bachelor's Degree, major in medical or business related, master degree or MBA is a plus

KEY COMPETENCIES

Accountable
Growth mindset
Marketing, Customer and Competitor Insight
Marketing Execution
Good interpersonal skills, collaboration/negotiation (w/Marketing roles in country, FF, RTALs, CM)
Well-built skills in communication, organization, prioritization and time management.
Proficiency in English and advanced skills on excel, PowerPoint etc.
Sound level of analytical skills - able to perform simple to moderate data correlation cross and triangulate data from various sources
Vendor management
Resourceful and has sound problem solving abilities
Work under stress to meet project deadlines and minute attention to detail.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research

Top Skills

Excel

PowerPoint

What the Team is Saying

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.