Corporate Social Media Marketing Manager

Posted 4 Days Ago
Be an Early Applicant
Las Vegas, NV, USA
In-Office
Mid level
Events • Gaming • News + Entertainment • Other
The Role
Develop and execute organic social media content and strategy for Caesars Entertainment brands. Create platform-specific content, manage editorial calendars, enforce brand standards, analyze performance, support campaigns and influencer initiatives, administer social tools, and provide event coverage while collaborating cross-functionally.
Summary Generated by Built In

The Corporate Social Media Marketing Manager reports to the Director of Social Strategy and is responsible for developing and executing organic social media content across Caesars Entertainment brands and sub-brands. This role partners closely with Corporate Communications and cross-functional teams to create engaging, brand-aligned content that drives audience growth and engagement across multiple platforms. The manager will help shape brand storytelling, support social media campaigns, and ensure a consistent brand voice. Success in this role requires a strong understanding of social media trends, content creation, and platform best practices. Candidates must submit a current portfolio showcasing relevant social media, content creation, and/or digital marketing work for consideration.

Responsibilities
  • Lead social media marketing strategy and execution for assigned Las Vegas properties, including content creation, editing, publishing, and distribution across multiple social platforms to drive audience growth, brand awareness, and engagement.
  • Develop original social media content and collaborate with internal teams and external production vendors to produce platform-specific content that supports business objectives and brand initiatives.
  • Partner with the Director of Social Strategy to develop content plans and maintain editorial calendars, ensuring content remains timely, relevant, accurate, and aligned with strategic priorities.
  • Maintain and enforce brand standards, including tone of voice, messaging, and content pillars, to ensure consistency across all social media channels.
  • Analyze content and platform performance metrics to identify trends, generate actionable insights, and optimize social media strategies and content performance.
  • Support enterprise-wide campaigns and initiatives by providing strategic social media recommendations and executing best-in-class content that fosters authentic audience engagement.
  • Collaborate cross-functionally with Marketing, Food & Beverage, Gaming, Entertainment, Public Relations, and other key stakeholders to develop and execute compelling social media content.
  • Ensure compliance with established social media processes, governance standards, and best practices, including the effective use of publishing, monitoring, and analytics platforms.
  • Assist with community management and moderation of user-generated content in accordance with Caesars Entertainment policies and brand standards.
  • Support influencer marketing initiatives, including influencer identification, relationship management, contract coordination, hosted experiences, and campaign execution.
  • Administer and maintain social media technology platforms, including Sprout Social, Meta Business Manager, and other enterprise tools as assigned.
  • Manage multiple projects simultaneously while consistently delivering high-quality work within established deadlines.
  • Provide social media coverage for events, activations, and special initiatives as needed, including occasional evenings, weekends, and holidays.
  • Foster positive working relationships across the organization and demonstrate the flexibility to effectively collaborate with diverse teams, stakeholders, and leadership levels.
  • Perform other duties as assigned.
Qualifications
  • Bachelor’s degree in related field or an equivalent combination of education and professional experience required.
  • Highly self-motivated, detail-oriented, and organized, with the ability to effectively prioritize and manage multiple projects in a fast-paced environment.
  • Strong mobile photography and videography skills, with a keen eye for lighting, composition, framing, and visual storytelling.
  • Proficiency in mobile video editing applications, including CapCut and Edits, with working knowledge of Canva.
  • Exceptional written communication skills with the ability to adapt messaging and tone to represent multiple brands and audiences effectively.
  • Demonstrated strengths in time management, critical thinking, problem-solving, and presentation skills.
  • Experience with Adobe Creative Suite, including Photoshop, Premiere Pro, and Lightroom, is preferred.
  • Strong knowledge of social media platforms, emerging trends, and content best practices, with a passion for creating engaging digital experiences.

ADDITIONAL REQUIREMENTS

  • Ability to push and pull up to 50 pounds
  • Ability to lift and carry objects up to 30 pounds
  • Ability to bend, stoop, twist, reach, and kneel repetitively
  • Ascend and descend stairs and maintain equilibrium for an extended period
  • Must be able to work from a standing position and/or walking motion for extended period, including property to property
  • Ability to work in a smoking and pet-friendly environment
About UsAt Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.  
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”.  If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.

Skills Required

  • Bachelor's degree or equivalent combination of education and experience
  • Submission of a current portfolio showcasing social media, content creation, or digital marketing work
  • Proficiency in mobile video editing applications including CapCut and Edits; working knowledge of Canva
  • Experience administering and maintaining Sprout Social and Meta Business Manager
  • Strong mobile photography and videography skills with visual storytelling ability
  • Exceptional written communication skills and ability to adapt messaging and tone across brands
  • Strong knowledge of social media platforms, emerging trends, and content best practices
  • Ability to manage multiple projects, prioritize, and meet deadlines in a fast-paced environment
  • Experience creating and maintaining editorial calendars and social media strategies
  • Ability to support influencer marketing initiatives, including relationship management and campaign execution
  • Ability to push and pull up to 50 pounds and lift/carry up to 30 pounds
  • Ability to bend, stoop, twist, reach, kneel, ascend/descend stairs, and stand/walk for extended periods; work property-to-property and in smoking and pet-friendly environments
  • Ability to work occasional evenings, weekends, and holidays as needed
  • Experience with Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom)
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The Company
HQ: Las Vegas, NV
13,822 Employees
Year Founded: 1937

What We Do

Caesars Entertainment is one of the world's most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.

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