The Role
The Corporate Marketing Director leads centralized marketing functions across brand, communications, and tradeshow programs, executing persona-based strategies to enhance pipeline impact.
Summary Generated by Built In
Corporate Marketing Director
Location: Remote within the United States, Brazil, United Kingdom, Italy, or Greece
Reports To: VP of Marketing
Employment Type: Full-time
About FoodChain ID
At FoodChain ID, we’re redefining how the global food industry approaches safety, quality, and sustainability. As a trusted partner to agribusinesses, manufacturers, and retailers worldwide, we help companies navigate regulatory complexity, verify product integrity, and meet the growing demand for transparency across the supply chain.
We’re a global, mission-driven team where innovation and expertise come together — enabling our customers to bring safer, compliant, and more sustainable products to market with confidence.
Role Overview
The Corporate Marketing Director leads centralized marketing functions across brand, communications, digital experience, and a globally coordinated tradeshow program, ensuring consistent strategy, process, and performance standards across geographies and targeted customer personas. This role is accountable for shaping and executing persona-based marketing strategies that reflect customer needs and drive measurable pipeline impact.
Key Responsibilities
Strategic Leadership
Lead and develop a high-performing team overseeing global tradeshows, media relations, and corporate communications, establishing clear OKRs and standardized processes.
Define and execute the global tradeshow strategy as the cornerstone of corporate marketing, aligning event selection, pre-show planning, messaging, and day-of execution with commercial priorities and sales team engagement.
Partner with Product and Growth Marketing Directors to ensure cohesive campaign execution and consistent messaging across all channels.
Brand & Communications
Oversee brand positioning, media relations, and other external communications to strengthen corporate reputation and awareness.
Direct global PR and industry thought leadership strategy, including proactive media outreach, industry engagement, and reputation management.
Tradeshows (Core Focus)
Lead the global tradeshow program as a core marketing function—owning strategy, process, and performance management across regions.
Oversee planning, logistics, and partnerships/sponsorships to ensure seamless execution and brand consistency.
Apply data-driven insights and AI-enabled process improvements to evaluate and enhance event ROI, lead quality, and pipeline impact.
Qualifications
8+ years in leadership B2B marketing roles, with experience in brand, communications, and event coordination.
3+ years of experience in event management, including close collaboration with sales teams and oversight of physical logistics.
Strong analytical mindset with expertise in data-driven performance improvement, particularly related to event ROI.
Fluent in English; additional European languages a plus.
Competencies
Demonstrates deep expertise in global tradeshow strategy and hands-on leadership experience—building scalable systems, applying analytics, and ensuring accelerated pipeline growth as a direct output of tradeshow activities.
Connects brand, communications, and digital experience into a unified marketing engine that strengthens market presence and accelerates pipeline growth.
Translates strategy into disciplined execution, maintaining high attention to detail and accountability across teams.
Operates effectively in a global, matrixed environment, fostering trust, collaboration, and results-driven leadership.
Metrics
Pipeline generation per tradeshow event (measured in $ value influenced by the event)
Top Skills
Ai-Enabled Processes
Data-Driven Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
FoodChain ID has been providing integrated food safety, quality and sustainability services to the global agrifoods industry since 1996.
Serving more than 30,000 clients in over 100 countries, FoodChain ID provides expertise and technology-driven services that support the production of safe, ethical, and sustainable food throughout the world
