The Corporate Director of Marketing is responsible for leading the development and execution of Navion Senior Solutions’ marketing strategy across its portfolio of senior living communities. This role provides leadership for corporate and community-level marketing initiatives, strengthens and protects the Navion brand, and ensures marketing efforts effectively support occupancy, revenue growth, and the overall resident and family experience.
Reporting to the Vice President of Sales & Marketing, the Corporate Director of Marketing will oversee the corporate marketing function and provide leadership to internal marketing team members and external agency partners. The Director will be responsible for creating a more responsive, efficient, and scalable marketing infrastructure while ensuring consistency in brand standards and messaging across all communities.
This is a highly collaborative, hands-on leadership role requiring both strategic thinking and the ability to drive execution in a fast-paced, multi-site environment.
Essential Duties & Responsibilities
A qualified candidate will be well-rounded and have extensive knowledge with:
- Marketing Strategy & Leadership
- Brand Management & Storytelling
- Social Media & Content Strategy
- Creative & Graphic Services
- Digital Marketing & Lead Generation
- Reputation Management
- Community Marketing Support
- Agency & Vendor Management
- Marketing Operations & Project Management
- Performance Measurement & Analytics
Navion Senior Solutions has partnered with Tapcheck, revolutionizing the way team members get paid! Join our amazing team and be part of a groundbreaking mobile app that allows team members to access their earned wages instantly. Say goodbye to waiting for payday and the stress of financial instability. With Tapcheck, we believe in empowering team members and giving them more control over their finances. With our innovative technology and user-friendly interface, we are reshaping the world of payroll!
Requirements
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred.
- 5+ years of progressive marketing experience, including experience leading marketing strategy and execution.
- Experience managing marketing for a multi-location or multi-brand organization strongly preferred.
- Senior living, healthcare, hospitality, multifamily, or other consumer service industry experience preferred.
- Demonstrated experience with digital marketing, social media, branding, content strategy, reputation management, and creative development.
- Experience managing external agencies and marketing vendors.
- Strong project-management skills with demonstrated ability to manage multiple priorities and deadlines.
- Experience utilizing marketing analytics to evaluate effectiveness and inform strategy.
- Experience leading and developing marketing professionals.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- PTO for full time positions
- Short & Long Term Disability Insurance
- Life Insurance
- Career Advancement Opportunities
#HPC
Skills Required
- Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field
- 5+ years of progressive marketing experience, including leadership of marketing strategy and execution
- Experience managing marketing for a multi-location or multi-brand organization
- Experience in senior living, healthcare, hospitality, multifamily, or another consumer service industry
- Experience with digital marketing, social media, branding, content strategy, reputation management, and creative development
- Experience managing external agencies and marketing vendors
- Strong project-management skills and ability to manage multiple priorities and deadlines
- Experience using marketing analytics to evaluate effectiveness and inform strategy
- Experience leading and developing marketing professionals
What We Do
Navion Senior Solutions is a leader in senior living, dedicated to delivering exceptional care through assisted living, independent living, and memory care services. The company operates from a perspective of continuous quality improvement, focusing on enriching the lives of its residents and employees. With a commitment to providing comprehensive support, Navion manages numerous communities to ensure high-quality living experiences for seniors seeking assistance and maintenance-free lifestyles.
