About the Opportunity
Join the #1 brand in produce to drive brand differentiation though product innovation.
In this role you will manage strategy through end of life for our core product segment. This segment includes all product innovation and development for standard organic and conventional fruit. You will be the voice of the core product segment for Driscoll’s of the Americas, responsible for translating consumer insights into product opportunities and bringing those products to market. This role works across numerous cross functional teams to facilitate the development, execution, improvement, and scaling of new product introductions.
Candidates for this position must have strong leadership, change management, and project management skills to galvanize cross-functional teams on the new product development journey. To successfully lead the core segment, candidates will need experience developing product marketing strategies for food markets and a strong understanding of the north American retail landscape.
***This position requires the candidate to work four days on-site at our office in Watsonville, California. Please note that we do not offer relocation assistance or remote work options for this role. Applicants should either reside within a commutable distance or be willing to relocate independently***
Responsibilities
Product Strategy
- Participate in strategic plan development
- Act as the champion for core consumer needs and evolving marketplace trends, partnering with market insights, brand and shopper marketing, and commercial teams to help define strategies
- Define positioning for all core products, based on market, competitive landscape, consumer insights, grower capabilities and author product briefs
- Partner with marketing, sales, finance, operations, QA, sensory, and supply teams to achieve product goals over a multi-year horizon
New Product Development
- Socialize new product launches and stage gate process to create awareness of what we do, how we do it, and what we are launching
- Partner with packaging, supply, and process management team to drive new product development from initial concepting through go-to-market strategy development, launch, evaluation, on farm execution, and scaling
- Participate in the development of new business and operational models as needed to enable continuous improvement
Reporting & Analytics
- Creates, maintains, and socializes core fruit product roadmap
- Analyzes and reports on product and financial results
- Develops, maintains, and publishes updated status reports
- Develops and publishes Tableau reports for the team as needed
- Creates post pilot reports to gage the success of new product introductions
Other
- Follow Company policies and practices while representing Driscoll’s in an ethical and business-like manner in all interactions with employees, governmental agencies, growers, customers, etc.
- Ensure the security of Driscoll’s confidential and proprietary information and materials.
Candidate Profile
- 5 years’ experience in product management, marketing, and/or new product development in the food or beverage industry, CPG, or other consumer facing product company
- Strong experience leading food market product strategy and working closely with sales and marketing teams.
- Bachelor’s degree in marketing or business administration and/or related degree required; M.B.A. preferred
- Must be courageous and influential, exhibiting the ability to inspire the business to exploit new product and consumption opportunities
- Must have excellent business acumen, enabling problem solving at the stakeholder level. Intellectual curiosity paired with strong analytical, process management, and general planning skills is required.
- Must be creative and a conceptual thinker, able to envision future opportunities and mitigate threats. Must use sound judgment with ability to recognize and act upon good ideas, at times making competent decisions in a fast-paced strategic environment.
- Excellent written and verbal communication with strong presentation skills is also required, able to convey ideas with a strong confident voice
- Must be able to travel up to 20% of time, including domestically and internationally.
- Advanced level of computer skills including use of Microsoft Office (Word, Excel and PowerPoint) required, experience with Tableau a plus
Compensation & Benefits:
The following information is provided in good faith as a general description of the salary range and benefits for the position posted. The actual compensation offered to the successful candidate is dependent upon experience, skills, education, work location, internal pay equity, and other objective job-related factors.
Salary Range estimated for the New Product Manager: $102,540 to $140,993 USD.
Driscoll’s is committed to a culture of care and offers an attractive benefits package that includes comprehensive medical, dental, and vision coverage, life insurance, and disability coverage for positions working more than 30 hours per week. Other benefits include: 401(k) with employer match, profit-sharing participation, paid sick time, paid vacation, paid personal and family care leave, and a free Employee Assistance Program (EAP). More detailed information regarding the benefits package, will be shared during the application process.
Driscoll'S Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Driscoll'S and has not been reviewed or approved by Driscoll'S.
-
Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision, alongside wellness resources and an Employee Assistance Program. Company materials emphasize easy access and breadth as part of a formal Total Rewards program.
-
Retirement Support — A 401(k) with employer match and participation in profit sharing are offered to support long‑term savings. These components complement base pay as part of the overall package.
-
Leave & Time Off Breadth — Paid vacation, sick time, and personal/family care leave are provided, with parental leave and volunteer time off also referenced. The mix indicates a well‑rounded time‑off framework.
Driscoll'S Insights
Similar Jobs
What We Do
Driscoll’s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing great tasting berries. Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods – that means no GMOs. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are then grown on family farms. Our independent berry growers then work with Mother Nature, using experience and know-how to get the very best out of each strawberry, blueberry, blackberry and raspberry plant. Driscoll’s is serious about yummy berries! Driscoll’s is the trusted brand for Only the Finest Berries ™.
