Core App Product Marketing Lead

OnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress.

Tens of millions of Americans today are unbanked or underbanked, meaning they don’t have enough money in savings to cover a minor emergency. They pay too much in fees, don’t have access to credit at affordable rates, and have little ability to grow their wealth. OnePay’s vision is to create a single app for consumers to save, spend, borrow, and grow their money, bringing our mission to life with simple and accessible banking, credit, and payments products that deliver a best-in-class experience to millions of customers. Our products include:

• Checking and high-yield savings accounts

• Domestic and international peer-to-peer payments

• Credit Builder and credit score monitoring

• Digital wallet / contactless payment solutions

• Buy-now-pay-later installment loans at Walmart

Why do we have a right to win? We have the backing of Walmart (a Fortune 1) and Ribbit Capital (a preeminent fintech investor), are deeply embedded with the distribution of the world’s largest omnichannel retailer, and have an industry-leading multi-product value proposition — all in addition to having some of the best people and talent in the industry.

There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for the opportunity. Join us!

OnePay is looking for a Core App Product Marketing Lead to manage go-to-market strategy, and marketing campaign ideation & execution for the Mobile App team. You’ll develop on-going and effective integrated marketing plans to drive profitable revenue and growth. You will be a key contributor working across the marketing organization, including design, performance marketing, data analytics, and lifecycle marketing. You will collaborate very closely with the product team, and own the funnel within the app and public website experiences. The analytics team will be a key partner for test design, and optimizing the marketing funnel.

This role is responsible for:

• Supporting and managing integrated go-to-market (GTM) strategy, planning and execution for core app features across all channels and distribution.

• Crafting and articulating value propositions and messaging to inform marketing initiatives

• Collaborating, building and executing marketing campaigns to support KPIs, including conversion goals throughout the funnel, and more efficient CACs

• Partnering closely with vertical product leaders and marketing managers to ensure their marketing integrates seamlessly into the app, while preserving consistency and simplicity for users

• Owning core pages across the public website, including homepage and marketplace, as well as key experiences within the app to improve customer conversion and product adoption.

• Articulating value propositions and product messaging strategy for existing and new feature launches.

• Collaborating on creative briefs to inform the development of web and app design experiences, as well as work with Brand team and design team on creative assets for owned, earned, and paid channels.

• Partnering cross-functionally to assess market needs and opportunities, validating with customers, defining value propositions and marketing/industry positioning

• Training and supporting the internal teams team to articulate our product value and competitive advantage

• Tracking and analyzing the performance of the product marketing team efforts against KPIs to optimize business outcomes and foster continual test and learn agenda.

• Conducting comprehensive market research to deeply understand customers, current market trends, the competitive landscape, and key investor insights.

• 10+ years of marketing experience, with deep expertise in product marketing and digital experiences, with a retail consumer focus

• Bachelor's degree or equivalent experience

• Expertise “owning” in-experience marketing funnel

• Experience with determining product-market fit and delivering products to market

• Proven experience launching new products with fully integrated plans and execution

• Ability to lead and communicate cross-functionally with other departments

• Strong organizational and analytical skills

• Excellent written and verbal communication skills; ability to distill complex concepts into clear and compelling messaging

• Strong ability to plan and execute on multiple projects simultaneously

• Competitive base salary, stock options, and health benefits from Day 1

• 401(k) plan with company match

• Remote-friendly (US), flexible time off (FTO), and opportunities for growth

• A high-growth, mission-driven, inclusive culture where your work has real impact

• Initial Interview with Talent Partner

• Technical or Hiring Manager Interview

• Team Interview

• Executive Interview

• Offer!

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at [email protected].