Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.
We’re looking for a Copywriter to join the Product Design team at the Guardian as the sole embedded copywriter. This is a hands-on, strategic role focused on shaping how our messaging drives clarity, trust, and performance across our digital products. This is a part time position working 3 days a week (ideally Tuesday, Wednesday and Thursday).
You’ll play a critical role in evolving how the Guardian communicates value to readers and supporters, ensuring that experiences feel transparent, respectful, and aligned with our editorial mission. Your work will directly support the Guardian’s goal of building a sustainable future for independent journalism through meaningful, trust-led user relationships.
As the only dedicated copywriter in this product design space, you’ll define best practices and influence product direction.
About the role
- Drive copy development for Supporter Revenue touchpoints, including contribution prompts and subscription journeys
- Optimise messaging through testing to improve engagement, conversion, and long-term retention
- Manage UX copy across the end-to-end product experience, from discovery through to delivery
- Design and assist A/B tests across copy variants for modals, banners, and landing pages
- Work closely with Product Designers to integrate copy into wireframes, prototypes, and final designs
- Partner with Editorial and Marketing to ensure alignment with Guardian voice, tone, and standards
- Define and maintain UX writing guidelines for revenue and product experiences
- Advocate for user-first thinking in decision-making
About you
- Proven experience in copywriting within digital product environments
- Strong portfolio demonstrating impactful work across landing pages, in-product messaging, and conversion flows
- Exceptional ability to write clear, concise, and engaging copy for complex user journeys
- Experience optimising copy for performance, including A/B testing and data-informed iteration
- Deep understanding of tone of voice, content hierarchy, and accessibility best practices
- Comfortable working as an embedded partner within design teams, influencing product decisions through language
- Confident operating as a sole copy practitioner, setting standards and driving quality independently
We actively encourage applications from groups traditionally underrepresented in the UK media
3 days a week, Tuesday, Wednesday, Thursday 9:30-5:30 (although additional hours may be required from time to time and form part of the role)
Hybrid role, 2 days in office and 1 from home
We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.
How to apply
To apply, please upload your latest CV and a cover letter which outlines why you’d love to take on this role, and why you’re a great match for what we’re looking for.
We appreciate the time taken to prepare each application we receive. We do not use AI-assisted technology to review applications; every application is reviewed by a member of our recruitment team. Thank you for bearing with us during the screening process.
The closing date for applications is Monday 6th July 2026.
All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process, in order to perform your best. Please let us know if there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact James Dyer on [email protected] to discuss further so we can work with you to support you through your application.
Benefits at the Guardian
You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.
You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.
We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
Culture and wellbeing
We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.
We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.
Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.
Learning and development
We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.
Skills Required
- Proven experience in copywriting within digital product environments
- Strong portfolio demonstrating landing pages, in-product messaging, and conversion flows
- Experience optimising copy for performance, including A/B testing and data-informed iteration
- Exceptional ability to write clear, concise, and engaging copy for complex user journeys
- Deep understanding of tone of voice, content hierarchy, and accessibility best practices
- Comfortable working as an embedded partner within design teams and influencing product decisions
- Confident operating as a sole copy practitioner, setting standards and driving quality independently
- Available to work part time: 3 days per week (Tuesday, Wednesday, Thursday) 9:30-17:30; hybrid with two days in office and one remote
What We Do
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Australia. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer. The Guardian is renowned for its agenda-setting journalism including, most recently the Cambridge Analytica, Paradise and Panama Papers investigations as well as the Pulitzer Prize and Emmy-winning NSA revelations.








