Copywriter – MECCA-MAGINATIONS
Welcome to MECCA-MAGINATIONS, our in-house brand incubator and innovation engine, often referred to as the Living Lab of Beauty. This is where our beauty intel and know how takes shape, evolving into products and launching into the world. From MECCA COSMETICA to MECCA MAX and KIT, this team builds brands that don’t just sit pretty on shelves -they spark joy, disrupt categories, and set new standards.
We’re looking for a culturally connected and creatively driven Copywriter to join our MECCA-Maginations team on a 12 month Fixed Term Contract. This role is instrumental in shaping the voice of our brands, delivering compelling storytelling and copy across every touchpoint to engage, inspire and connect with our community.
The Role You Could Play
In this role, you’ll bring our brands to life through powerful, culturally relevant copy across channels. You will:
Write end-to-end copy across product naming, packaging, campaigns, social, EDM, PR, retail and paid media
Flex across KIT, MECCA Cosmetica and MECCA MAX brand voices
Translate briefs into strong concepts, messaging frameworks and campaign storytelling
Collaborate with Brand, Product, Marketing, Creative, Compliance and agencies to deliver integrated work
Maintain brand guidelines, balancing creativity with compliance and commercial objectives
What You Will Bring
You’re a versatile storyteller who thrives in a fast-paced, collaborative environment. You’ll bring:
5+ years’ copywriting experience across product, campaigns and social
A strong ability to build, adapt and maintain distinct brand voices
Experience working in agency or multi-project environments
Confidence navigating ambiguity and responding to feedback
Cultural awareness with a sharp eye for trends and opportunities
Your Life At MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!
Some of our other team member benefits include:
Professional development programs and first-class digitised learning offering
Health and well-being initiatives
Reward and recognition programs
Access to bonus and incentive programs
Access to quarterly product allowance
Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy
There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.
To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit http://www.mecca.com.au/careerswww.mecca.com.au/careers
Top Skills
What We Do
Since our very first day in 1997, our purpose has been to enable our customers to feel and look their best by offering them the world’s best line-up of beauty and skin-care brands (+ more), coupled with exceptional service. Fast forward to today, and we have over 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or our Distribution Centre (DC), you will be an integral part of the MECCA family. Our Retail Store teams are known for their energy, passion and expertise; bringing MECCA to life and helping us deliver on our purpose across four unique concepts – MECCA Cosmetica, MECCA Maxima, MECCA and our online stores (mecca.com.au and meccabeauty.co.nz). Working in our Support Centre will give you the opportunity to be part of high-impact, cross-functional projects, where you will get to immerse yourself in cutting-edge technologies and market-leading innovations. Not only do we work with over 150 of the best global beauty brands, we also develop, produce and distribute MECCA’s very own signature line of products. From supply chain to digital design, from software development to strategy, and everything in between, we are looking for diverse people from all backgrounds to continually challenge our way of thinking. Last but certainly not least, our rapidly expanding DC teams are the backbone of our operations and are key to the delivery of a seamless customer experience through online fulfillment and ensuring our stores have the right products at the right time.
