TL;DR - As Brand Editorial Lead, you'll steward the Lovable voice, edit the highest-stakes work yourself, and build and distribute the owned content that tells Lovable's story on its own terms. This role owns brand content built for awareness and perception. It does not own case studies, webinars, or other demand and customer content, other than as a quality check and thought partner on distribution.
Why Lovable?
Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Lovable-built applications and websites are visited hundreds of millions of times a month, and our enterprise footprint is compounding fast. And we’re just getting started.
We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.
What we’re looking for
8+ years across editorial, brand writing, or content strategy, including real experience building or growing an owned media platform (podcast, YouTube, newsletter, or similar) from an early stage.
Real experience distributing content, not only creating it: SEO, syndication, platform-native growth tactics, or audience-building you've actually driven for a blog, podcast, or channel.
A clear, opinionated point of view on what makes company-created content worth reading/watching or interacting with.
Strong editing instincts: you make good writing great, fast, across formats (ads, email, landing pages, long-form).
Experience training or enabling other writers on a brand voice, through documentation, workshops, or coaching, without needing to manage them as direct reports.
Proven ability to brief and direct freelance writers, editors, and production partners.
Comfortable building your own AI tools and workflows for writing and editing at scale, not just reviewing AI-assisted content.
A track record of shipping content that changed how people saw a company, not just content that shipped on schedule.
What you’ll do
Steward the Lovable brand voice: train the team on the voice skill and guide, and run enablement (documentation, workshops, coaching, AI tooling) so people across the company can write on-brand without routing everything through you.
Edit the work: hands-on editing across ads, emails, landing pages, and more, holding the quality bar directly.
Brief and manage freelance writers, editors, and production partners: clear briefs, fast feedback, one consistent quality bar across every contributor.
Set the strategy and vision for brand content and own how it gets found by the right audiences.
Build Lovable's owned new media strategy: decide what earns attention, ship it, and grow real audience and reach, not just produce content or episodes.
About your application
When you apply, please include a link to your portfolio and a cover letter that explains why you're a fit for the role.
Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.
Skills Required
- 5+ years in brand writing, copywriting, or editorial roles
- Portfolio demonstrating a range of formats and brand voices
- Strong editing instincts and opinions
- Experience owning or stewarding a brand voice end-to-end
- Comfortable reviewing AI-assisted content and building AI tools for writing and editing
- Proven ability to manage freelance contributors
What We Do
Lovable is a platform that lets you build apps and websites by chatting with AI. We are a small European team of serial founders, product engineers, physicists, competitive programmers and people who just care about building a great product quickly. We're on a mission to build the last piece of software that the world will ever need.
