Copywriter – Fluke Creative Studio
Why You Should Join Fluke?
What You’ll Do?
- Develop clear, compelling copy for digital, print, video, and integrated campaigns that support Fluke’s key priorities, including software adoption and connected reliability.
- Craft narratives that resonate with technical audiences while reinforcing Fluke’s leadership in safety, reliability, and digital transformation.
- Create headlines, scripts, taglines, customer stories, and value propositions across SaaS, CMMS, and hardware‑software ecosystems.
- Maintain and evolve Fluke’s brand voice across global channels.
- Translate complex SaaS, CMMS, and cloud‑connected product capabilities into accessible, accurate, and user‑focused content.
- Partner with Product Marketing, UX, Product Management, and subject‑matter experts to articulate benefits, workflows, and use cases for industrial and software audiences.
- Write content for product pages, feature announcements, release notes, onboarding flows, microcopy, solution briefs, landing pages, and training materials.
- Support content for dashboards, asset management workflows, predictive tools, APIs, and connected ecosystems.
- Create discoverable, high‑performing content optimized for search and intent.
- Work with Digital teams to align on keyword strategy and user search behavior.
- Produce structured content for FAQs, how‑to guides, resource articles, and web pages.
- Continuously refine content based on analytics and testing.
- Partner with designers, art directors, videographers, and producers on integrated creative work.
- Align messaging with Brand, Product Marketing, UX, and Commercial teams—especially during software launches.
- Participate in brainstorms, creative reviews, and concept development.
- Manage feedback from multiple stakeholders with clarity and a solutions‑focused mindset.
- Manage multiple projects in a fast‑moving environment while meeting deadlines and quality standards.
- Ensure all content meets brand, legal, accessibility, and technical requirements.
- Contribute to writing guidelines, templates, and documentation.
- Collaborate with external partners on translation and localization when needed.
- Stay current on SaaS messaging trends, UX writing practices, and emerging content formats.
- Explore new tools, including AI‑assisted writing, to improve efficiency and creativity.
- Advocate for customer‑centric storytelling rooted in empathy and insight.
What You Bring?
- Bachelor’s degree in English, Communications, Journalism, Marketing, Technical Writing, or equivalent experience.
- 3–7 years of professional writing experience in SaaS, CMMS, B2B tech, or a creative/agency environment.
- Portfolio demonstrating strong writing across formats (product copy, UX writing, digital, campaigns, scripts, release notes, emails, etc.).
- Ability to translate complex technical concepts into clear, compelling content.
- Strong writing, editing, and storytelling skills with high attention to detail.
- Experience collaborating with cross‑functional teams, managing feedback, and adapting messaging.
- Comfortable working in fast‑paced, iterative environments.
- Experience writing for industrial, engineering, maintenance, or technical audiences.
- Knowledge of SEO and structured content principles.
- Familiarity with connected ecosystems, SaaS workflows, or mobile/cloud software.
- Experience with project‑management tools (e.g., Asana, Monday.com, Workfront).
What You’ll Get?
- Competitive salary and performance‑based incentives
- Comprehensive health, dental, and vision insurance
- Paid time off, holidays, and flexible working options
- Learning and development programs, including access to professional courses
- Opportunities to shape content strategy for a global brand
- Supportive, collaborative, and inclusive team culture
- Equipment and tools needed to succeed in a digital‑first environment
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Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.
We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About Fluke
Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].
Top Skills
What We Do
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
