We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale.
Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
WPP Production is part of WPP. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Qué hace un copywriter Hogarth?
El Copywriter será el responsable de adaptar el mensaje central derivado de nuestro Master KV a diferentes formatos y plataformas, asegurando que la voz y el tono de marca sean consistentes y resuenen con las audiencias objetivo. Tener en cuenta que será para diferentes países de Centro América.
Responsabilidades Clave:
• Adaptar y redactar textos persuasivos y atractivos para diversas piezas de comunicación (ej. posts de redes sociales, anuncios digitales, guiones de video, banners, titulares web), basándose en el mensaje principal del Master KV.
• Asegurar que toda la redacción cumpla con la voz, tono y estilo de marca definidos en el manual de identidad.
• Investigar audiencias y plataformas para optimizar el copy en función de su especificidad (ej. limitación de caracteres, calls to action).
• Colaborar estrechamente con diseñadores, motion graphic designers y editores de video para garantizar la coherencia entre el texto y el elemento visual.
• Revisar y corregir textos, prestando especial atención a la gramática, ortografía y puntuación.
• Proponer variaciones de copy para tests A/B si es necesario.
Requisitos Indispensables:
• Experiencia demostrable de 3 años como Copywriter, preferiblemente en agencias o departamentos de marketing/comunicación con foco en branding.
• Excelente dominio del español (y/o otros idiomas requeridos) con habilidades de redacción, gramática y ortografía impecables.
• Capacidad probada para adaptar mensajes complejos a formatos concisos y atractivos.
• Fuerte comprensión de la voz de marca y la capacidad de aplicarla consistentemente.
• Portafolio que demuestre versatilidad y capacidad de adaptación en distintos tipos de copy.
• Atención meticulosa al detalle y capacidad para trabajar bajo presión y cumplir plazos.
• Habilidades de comunicación efectiva y trabajo en equipo.
Sería un Plus si...
• Tienes conocimientos básicos de SEO y optimización de copy para motores de búsqueda.
• Tienes experiencia en redacción para campañas de performance o storytelling de marca.
• Tienes dominio del inglés u otros idiomas relevantes.
• Has trabajado con marcas de Centro América
#LI-RM1
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to WPP Production. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Please contact [email protected] if you need the job advert or form in another format.
Top Skills
What We Do
Born to make the best work, brilliantly.
We combine craft insight and technology to bring your creative work to life.
Hogarth was founded 15 years ago and has grown from a start-up to over 6000 people, across 35 cities worldwide and is now part of the WPP family. Our rapid growth continues to drive us forward making Hogarth an exciting place to work and a great place to achieve your career ambitions.
