The Role
The Copywriter will develop marketing assets, collaborate with teams, create impactful copy, and ensure brand voice alignment across channels.
Summary Generated by Built In
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
Plaid is hiring a Copywriter for our in-house creative team. This team is responsible for concepting and developing all marketing assets for Plaid. We’re looking for someone interested in leading digital work—from emails to paid ads, web pages, and OOH billboards—while partnering closely with our growth and email team to learn what works and what we should test next. We are looking for a strong communicator who can express ideas clearly not just on the page (or screen), but also in presentations, brainstorms, and pitches. Here, you will be instrumental in both creating copy that drives action and emotion and developing how Plaid’s story is told.
Responsibilities
- Creating partnerships with cross-functional partners and helping them simplify messaging to get ideas across in one sentence.
- Execute and support maintenance of Plaid’s brand voice guidelines across all brand touch points.
- Collaborate with designers and other copywriters to ensure the big, conceptual ideas behind the brand are clear in both visuals and copy.
- Collaborate with the marketing team across a variety of channels to develop copy for email, social and display, events, video, web, sales collateral, etc.
- Identify gaps in our existing messaging and define ways to strengthen our brand and voice.
Qualifications
- 6+ years experience
- Linked portfolio of past work and projects
- Ability to understand technical content and quickly learn new material
- Experience writing display, social (organic and paid), email, event, and other digital performance marketing channels
- Experience writing short-form, long-form, conceptual campaigns
- Ability to adjust brand voice and tone based on audience
- Skilled storyteller and trend setter with an eye for detail and perfect grammar
- Comfortable creating and iterating on copy that will be used in A/B product testing or performance based marketing tests
- Ability to apply critical and conceptual thinking to brand and marketing strategies to develop standout creative and content experiences.
- Experience working with agile teams, including quick adaptation and iteration
- Expert multi-tasking and time management
- Experience in both B2B and B2C experience is a plus
Personal Characteristics
- Creative
- Passionate about how art & copy work together
- Critical, strategic thinker
- Open minded and eager to push boundaries
- Strong communicator
- Team player
- Collaborative
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at [email protected].
Please review our Candidate Privacy Notice here.
Top Skills
Brand Management
Digital Content Creation
Marketing
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The Company
What We Do
Plaid is used by thousands of digital financial apps and services like Betterment, Expensify, Microsoft and Venmo, and by many of the largest banks to make it easy for consumers to connect their financial accounts with the apps and services they want to use. Plaid connects with over 11,000 financial institutions across the U.S, Canada and Europe.
At Plaid, we have diverse backgrounds and skills, but we're all passionate about building a more efficient and inclusive financial infrastructure—together.
