Responsibilities
- Craft clear, concise, and creative copy for TV, outdoor, digital ads, and video scripts across the Gulf market.
- Collaborate with stakeholders to conceptualize and develop copy variations that align with specific voice and tone requirements.
- Develop monthly communication plans and wordings that align with the brand vision across all regional touchpoints.
- Utilize consumer insights, data, and regional trends to ensure brand relevance and evolve the tone of voice.
- Adapt writing styles effectively for consumer, employee, and B2B audiences as needed.
- Support the team with local insights and proactively develop value-added ideation for the communications calendar.
- Follow the regional agenda closely to ensure all content is culturally relevant and timely.
- Manage ad-hoc copywriting requests and editorial tasks to support various departmental projects.
Expected Qualifications
- Bachelor’s or Master’s degree, preferably in Communications, Marketing, or a related field.
- Extensive experience in copywriting within an advertising agency or a tech/e-commerce environment.
- Native Arabic speaker with full proficiency in Modern Standard Arabic and deep knowledge of Gulf dialects.
- Professional proficiency in English is mandatory for international coordination.
- Strong editorial sensibilities and a proven ability to deliver high-quality, business-focused output.
- In-depth understanding of Gulf audiences, cultural nuances, and regional consumer behavior.
- Ability to work a Monday – Friday schedule to align with global business operations.
- Proficiency in tailoring content for different platforms, from short-form digital ads to long-form scripts.
What We Do
We were founded in 2010 with a dynamic and agile start-up spirit. Since then, we have grown into a decacorn, backed by Alibaba, General Atlantic, Softbank, Princeville Capital, and several sovereign wealth funds. We believe that technology is the driver; e-commerce is the outcome. Thanks to our dedicated team, we are one of the top five e-commerce companies in EMEA and one of the fastest-growing e-commerce companies in the world! We deliver more than 1.5 million packages every day across 27 countries. We offer our 30 million customers a flawless shopping experience. Dreaming big is in our DNA: We're gearing up to be the leading global e-commerce platform. As a dynamic and passionate company, we are constantly growing with Trendyol Tech, one of the top R&D centres; Trendyol Express, the fastest growing delivery network; Dolap, the largest second-hand goods platform; and Trendyol Go, our instant food and grocery delivery service. And we’re not done yet! Now, we are on a journey to expand the positive impact we create to international markets. We opened our first international office in Berlin in May 2022 and Amsterdam followed in October 2022 and may others are on the way.
