Copywriter

Who We Are 

Horizon Sports and Experiences (HS&E) includes the merger of Horizon Media's Scout Sports and Entertainment division and was created to provide a differentiated and comprehensive approach for clients engaging in sports and experiential marketing. With a fully-integrated service model, HS&E includes a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation – transforming marketers' ability to more seamlessly and effectively leverage their brand assets, content, and engagement strategies to drive increased growth. In addition, given the transformative impact that Web3 and the metaverse are expected to have in both the sports and experiences arenas, Horizon Media's recently launched metaverse consultancy, Chapter & Verse, also resides under the expanded offerings of HS&E. 

The Job: 

The role of the Copywriter within HS&E is to ideate, concept and execute concepts that can be developed into multi-format creative deliverables across multiple brands and campaigns. 

First and foremost, this person will collaborate with the Art Director and greater creative team to concept and innovate ideas on behalf of our clients, and the agency. This person will also contribute to brainstorms, design projects, and video/photoshoots. Equally critical to this role is to bring ideas to life in client presentations, in addition to the general hard skills necessary to do work on behalf of current clients. To ensure that ideas are fully developed, and linguistic aesthetics are of the highest quality, the Copywriter will work in tandem with the Art Director, Senior Copywriter, and Creative Director.  

Main Duties and Responsibilities 

50% - Writing, Research & Execution 

40% - Strategic Thinking & Concept Ideating 

10% - Client Relations 

• Facilitate and contribute to productive brainstorms 

• Support concepts with clear strategies and maintains ownership of work from ideation to launch 

• Collaborates with the team to construct innovative experiential ideas for clients, and brings them to life in a way that helps clients to envision them in actuality 

• Presents new ideas, and ongoing work to clients in a confident, concise and thorough manner 

• Proactively seizes opportunity to create timely content against viral trends, and larger cultural moments 

• Concept and write social media collateral and captions for our properties and our clients 

• Thrive in a fast-paced, collaborative environment with a high-volume workload  

• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action 

• Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand 

• Maintain up-to-date knowledge of communication and client-related industry trends 

• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands 

• Ideate, storyboard, and create content around experiential marketing and its extensions 

• Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings 

• Collaborate with a team of account managers and creative staff from concept development to delivery of final product 

• Present copy concepts and final deliverables to internal team, and to client representatives as needed, and participate in client pitches on occasion 

• Revise copy based on internal and client feedback/direction 

• Collaborates with various members of the team to deliver a range of superior creative executions 

Knowledge and Skills Required 

• 3+ years' experience within an agency environment as a copywriter or content writer 

• Must have a solid understanding and desire to keep up to date with innovation, industry, and design trends 

• Strong verbal and written communication skills to convey ideas and direction 

• A wide understanding of culture as it pertains to social strategy and execution 

• Ability to work independently and with a team to meet deadlines 

• Excellent organizational skill and multitasking ability 

• Confidence in presenting to colleagues and clients 

• Knowledgeable across all social platforms while expanding skills to fit an ever-changing landscape 

• Experience in strategic idea generation, and execution of those ideas on behalf of clients 

• Proofreading experience and familiarity with standard style guides a plus 

Certificates, Licenses and Registrations 

• There are no requirements for certificates, licenses and registrations. 

Physical Activity and Work Environment 

• Position may involve light physical activity pertaining to photo and video production. This includes lifting tripods, gear, props or assistant producing. 

• Travel required when necessary to supervise events 

#LI-LT1 #LI-Hybrid #HSE