Summary:
Reporting to the Marketing Content & Advertising Manager, the Copywriter is responsible for delivering and editing copy to support customer experience, learning & development, and marketing.
Responsibilities:
- Write and edit copy for various communications including flyers, catalogues, email marketing, social media, digital advertising, product pages, customer resources, internal documents and more.
- Maintain Bass Pro Shops Canada style guide and ensure Canadian brand is properly represented at all times.
- Manage copy requests from internal clients to ensure alignment of requirements, deliverables, and timelines.
- Edit and proofread digital/website content such as articles, buying guides, social media and blog content.
- Partner with the digital merchandising team to ensure copy consistency of message across media, reviewing copy font, format and style, consistency in product information and proofreading spelling, grammar, punctuation, etc.
- Ensure brand materials, presentations and collaterals are edited for consistency, clarity, brevity, accuracy, and readability for digital, print and video scripts.
- Supervise, edit, and guide the technical writing of new and revised standard operating procedures (SOPs).
- Create memos, update highlights within the retail organization and publish SOPs on the company platform.
- Review SOP archives to assist in legal discovery.
- Collaborate with training teams to have job aids and training documentations created where necessary.
- Other duties and special projects as assigned by management.
Qualifications:
- Bachelor’s degree or technical diploma in communications, journalism, marketing, English or related field.
- Minimum of 1-3 years of experience.
- Advanced knowledge of the Microsoft Office suite of products including Excel, Word, Outlook and PowerPoint.
- Highly organized with strong attention to detail.
- Excellent written and verbal communication skills demonstrating strong grammar and copywriting abilities.
- Excellent project management skills with the ability to multi-task and work in a fast-paced environment.
- Digital-native, fluent in social media platforms with an understanding of best practices across digital channels.
- Understanding basic SEO best practices and planning/implementation.
- Team player with a positive attitude.
- Self-driven and motivated with a strong work ethic.
Bass Pro Shops & Cabela’s welcomes applications from people with disabilities.
Accommodations are available upon request during the assessment and selection process.
Benefits
- Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Fun work environment
- Competitive wages
- Excellent benefits
- Unlimited career advancement opportunities
- Bass Pro Cares Fund
Cabela's
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What We Do
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.
Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.
Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
