Copywriter

JOB SCOPE & PURPOSE

The Copywriter creates communication solutions by developing concepts and copy treatments with an art director partner that are on strategy and motivate desired consumer behavior.

MAIN RESPONSIBILITIES

• Regularly attends and participates in kickoffs, team meetings, and client presentations
• Collaborates fully with art director and print/digital production to develop solid conceptual ideas and formats that implement strategy and direction from the brief
• Meets with the group creative director, along with art director, to discuss concepts and creative strategy, ensuring that they deliver against the objectives

• Works with the library, researchers, or interview subjects as the project demands

• Synthesizes key project information and applies the resulting knowledge in developing effective and imaginative copy concepts that support the project’s objectives

• Presents layouts of concepts to Client Service team and then to client for discussion and approval, compellingly and with an authoritative manner

• Supports creative concepts by providing verbal and written rationales as requested

• Executes creative in multiple mediums by writing innovative copy using vivid language and examples appropriate to the client’s needs

• Writes economically, including a complete, benefit-oriented selling message without extraneous embellishments
• Examines copy consistently throughout a project to ensure it is cohesive, including proofing mechanicals and proofs
• Organizes personal work time effectively and work with project manager, ensuring all team members have the necessary time to review copy decks and proofs

• Contributes to building a positive agency culture, building positive working relationships with internal team, other departments, and clients
• Utilizes excellent writing and conceptual abilities to consistently develop and execute strategically sound and portfolio-worthy work
• Shows grasp of subject matter and technical proficiency in copy
• Ensures deliverables integrate with all other tactics within a campaign
• Keeps group creative director, Creative teammates, and project manager up to date on project status
• Works with Client Service, Technology, and/or SBA to develop and execute accurate solutions for the respective client
• Develops and exhibits strong presentation and negotiation skills
• May work directly with client (in conjunction with internal team)

PERFORMANCE EXPECTATIONS

1. Quality and overall impact of deliverables: Strives to achieve executional excellence. Ensures high-quality deliverables by following established processes. Thorough and comprehensive review of all work through every phase of the project. Copy and content changes/errors/omissions are clearly and effectively communicated. Ensures brand consistency.
2. Team and/or client feedback and satisfaction: Builds strong relationships with internal team. Contributes consistently by delivering work that meets the needs of the project. Receives unsolicited, positive feedback from team.
3. Commitment to vision and guiding principles of agency and competency: Number one focus is on quality and ensuring that quality is achieved at every stage of the project
4. Organizational and/or technical knowledge: Has appropriate knowledge of his/her core competency and Targetbase’s integrated service offerings. Maintains proficiency in copywriting and editing techniques.

REQUIRED SKILLS

EXPERIENCE & EDUCATION

• 1-2 years of agency experience in copywriting
• Other writing experience is an asset
• Bachelor’s Degree in English, Journalism, or Marketing Communications or diploma from copywriting program is an asset

KNOWLEDGE & ABILITY

• Proven ability to work in a team environment
• Proficient in the Microsoft Office Suite
• Command of both literate and colloquial English
• Demonstrated ability to rationalize, judge, and organize ideas
• Well organized and able to multitask
• Solid brainstorming acumen and able to lead ideation

• We work a hybrid schedule.  3 days in office and 2 days working from home.  Candidates must local to the DFW area and willing to be onsite in the office 3 days a week.