Copywriter

Company Description

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation. 

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

Job Description

Responsible for leading the writing and copy design of a wide range of online and offline materials that promote, support and build the GNC brand. This includes the strategy, conceptualization, research, writing, editing and proofing for a variety of projects including but not limited to: advertising, direct marketing, store signage, interactive marketing, email marketing, sales collateral, circulars, retail catalogs and website content.

The Copywriter is integral to ensuring the company’s market and brand positioning is well developed, reflective of the brand’s identity, and is consistently articulated in all written communications. The Copywriter will work closely with the Senior Copywriter, the graphic design team and internal experts to translate key marketing messages and strategy into written form through design excellence and visual consistency.

JOB RESPONSIBILITIES:

• Create innovative online and offline communications consistent with brand and creative standards
• Conceptualize, design and produce visually appealing, marketing-focused communications
• Work on multiple concurrent projects, ensuring that deliverables are achieved on time while maintaining the highest standards of quality and creativity
• Collaborate with Creative, Marketing, Production, Merchandising, Legal and Scientific Affairs teams and outside vendors throughout process on all projects
• Collaborate with the Senior Copywriter to build and evolve GNC’s editorial style
• Ensure that copy on projects fulfills the creative and strategic vision devised by the Campaign Planning team into effective messaging that helps drive sales and marketing results
• Write, edit and manage copy updates to GNC’s website content and print materials for merchandising, promotions and the full marketing mix
• Develop copy that maintains the consistent voice and style of the brand while conforming to layout and other design constraints
• Edit and proofread the work of other writers and stakeholders for accuracy in terms of content, style and usage
• Take a lead role in brainstorming and creative concept meetings; generate creative concepts that support marketing strategies and integrated campaigns
• Ensure that all materials produced by the Creative Department are edited and proofed before delivery
• Act as a recognized and active resource on copywriting issues for others in the Company
• Additional duties as assigned

SUPERVISORY RESPONSIBILITIES:

• This job has no supervisory responsibilities

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• 2+ years progressive Advertising, Communications, Creative Writing experience preferred
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Solid understanding and application of mathematical concepts
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Ability to work with and influence peers and senior management
• Self-motivated with critical attention to detail, deadlines and reporting

Additional Information

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer