Essential Functions:
• Content creation: Collaborate with the Social Art Director and Social Manager to build the social calendar and generate engaging, platform-native posts that align with our business objectives, brand priorities, and cultural/fashion moments
• Social writing: Craft all captions, video hooks, voiceover/scripts, and partner/influencer talking points in a voice that shows fashion fluency and articulates Bloomingdale’s POV
• Community management: Engage our followers through thoughtful, timely, and brand-right interactions that strengthen the relationship between Bloomingdale’s and its customers
• Voice guardian: Maintain high standards for writing and proofreading across social and editorial channels. Partner with the Creative Director to develop and evolve channel-specific standards while ensuring consistency with the broader Bloomingdale’s voice
• Trends & learnings: Stay closely attuned to the social landscape, emerging formats, cultural moments and conversations, and platform trends. Monitor content performance and translate learnings into stronger creative and copy approaches
• Editorial: Craft emails, site assets, catalog, and paid media that elevate Bloomingdale’s brand, clearly communicate our POV, and guide and inspire our customers
Qualifications and Competencies:
• Bachelor's Degree from a 4-year college or university
• 5 years of relevant copywriting experience for a fashion, beauty, or luxury brand, or editorial platform
• Excellent writing and editing skills with a genuine love of language and storytelling
• Knowledge of luxury fashion, with an understanding of the designers, brands, trends, and conversations shaping the industry
• Expertise in current social trends, platform capabilities, and the cultural zeitgeist
• Keen understanding of copy needs by medium (digital media, catalog, email, homepage, etc.)
• Ability to think creatively, strategically, and technically
Skills Required
- Bachelor’s degree from a four-year college or university
- Five years of relevant copywriting experience for a fashion, beauty, or luxury brand, or editorial platform
- Excellent writing and editing skills
- Knowledge of luxury fashion, including designers, brands, trends, and industry conversations
- Expertise in current social trends, platform capabilities, and cultural topics
- Understanding of copy requirements across digital media, catalogs, email, and homepages
- Ability to think creatively, strategically, and technically
What We Do
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s Inc. Currently we operate 37 department stores and an ever growing number of Bloomingdale’s The Outlet stores in 13 states as well as the always open and fashionable Bloomingdales.com. Bloomingdale’s also has an international presence in Dubai.
