They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we’re all in good company.
What You'll Do - You'll Make the Moment
- Works with marketing leads/senior management to concept, write, and help produce marketing materials that promote the brand, and drive sales.
- Represents brand at relevant photo shoots and makes client creative decisions on set (may require travel).
- Continuously seeks, recommends, helps plan and implement creative changes that improve marketing efficiencies for the organization.
- Provides creative writing suggestions to colleagues, outside agencies, vendors or designers to bring creative assets up to brand and quality standards Provides guidance and recommendations on creative solutions to help ensure proposed creative will meet business objectives.
- Reviews all copy internally produced that's guest-facing for adherence to current brand guidelines and quality standards.
- Periodically reviews external agency copy and photography to ensure CB Retail objectives, creative POV, creative guidelines and quality standards are met.
- Works closely with the Director of Creative on ongoing creative projects from concept stage through production of asset.
- Provides creative guidance for projects necessary to the running of the business and its goals.
- Works with designers, photographers and other resources to plan, design and produce marketing elements.
- Works with internal clients to successfully deliver guest-facing creative requests that meet strategic business objectives, brand guidelines and quality standards. Assists in the planning and writing of other approved employee-facing creative requests, on an as-needed basis.
- Small amount of travel in order to stay relevant on business topics for the betterment of the enterprise (i.e. seminars, conferences, meetings).
Qualifications
- 3–6+ years of experience in copywriting, content development, or brand storytelling (agency or in-house experience preferred)
- Proven experience writing marketing copy across multiple channels and formats
- Experience within restaurant, hospitality, retail, food, or lifestyle brands strongly preferred
- Exceptional proofreading, editing, and quality assurance skills with a high attention to detail
- Strong understanding of brand voice, tone, and messaging consistency
- Ability to manage multiple priorities, adapt quickly, and meet deadlines in a fast-moving environment
- Proficiency in Microsoft Office applications, including Teams, PowerPoint, and Outlook
- Experience working within workflow/project management systems such as Workfront preferred
Key Attributes
- Strong command of language, storytelling, and marketing communication principles
- Highly detail-oriented with a commitment to accuracy and consistency
- Collaborative, proactive, and solutions-oriented
- Organized and comfortable managing high-volume creative workflows
- Passionate about building clear, emotionally resonant, and brand-aligned messaging
- Able to balance strategic thinking with hands-on execution
Focus on You
We're all about making sure you're taken care of too. Here's what's in it for you:
Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
Culture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!
A Little About Us
Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.
See for yourself. Apply now.
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.
Skills Required
- 3-6+ years of experience in copywriting, content development, or brand storytelling
- Proven experience writing marketing copy across multiple channels and formats
- Experience within restaurant, hospitality, retail, food, or lifestyle brands
- Exceptional proofreading, editing, and quality assurance skills with strong attention to detail
- Strong understanding of brand voice, tone, and messaging consistency
- Ability to manage multiple priorities, adapt quickly, and meet deadlines in a fast-moving environment
- Proficiency in Microsoft Office applications, including Teams, PowerPoint, and Outlook
- Experience working within workflow or project management systems such as Workfront
Cracker Barrel Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cracker Barrel and has not been reviewed or approved by Cracker Barrel.
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Strong & Reliable Incentives — Tip-driven roles can see strong earning upside, with servers keeping tips, receiving them daily, and describing “uncapped” potential on high‑traffic shifts. Feedback suggests busy weekends and favorable sections can push take‑home well above base pay.
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Healthcare Strength — Full‑time staff are offered multiple medical plan options, dental (including adult orthodontia), vision, and mental‑health resources through the EAP, with some roles highlighting medical eligibility as early as day one. Wellness platforms and chronic‑condition support tied to enrollment add breadth to the coverage.
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Wellbeing & Lifestyle Benefits — Employees often point to meaningful everyday savings via a 35% restaurant/retail discount and about 50% off shift meals, plus access to perks like the Calm app, gym discounts, and backup family care. Earned‑wage access and pay‑card options provide helpful cash‑flow flexibility.
Cracker Barrel Insights
What We Do
Cracker Barrel is a vibrant business grounded in a clear belief - the goodness of country hospitality. And that's why we're always serving up more than a meal. We show you country-style appreciation, so you can appreciate the moment and know that you're all in good company.
