Copywriter

Posted 2 Hours Ago
Be an Early Applicant
4 Locations
Remote
Mid level
Blockchain • Fintech • Information Technology • Payments • Software • Financial Services • Cryptocurrency
The Role
Write accurate, well-sourced longform and short-form content on crypto, finance, and investment topics. Manage the content calendar, improve AI-assisted production workflows, analyze content performance, and optimize assets for search and AI visibility. Develop product descriptions, content briefs, distribution and repurposing ideas, and compliant product CTAs. Maintain editorial standards, review contributor work, and partner with SEO specialists on keyword and entity targeting.
Summary Generated by Built In

We're looking for a copywriter to lead organic content production at GoMining, with the end goals of growing brand visibility for prospective users and supporting the people who already trust us.

You'll write on complex crypto, technical, finance, and investment topics — content that needs to be accurate, well-sourced, and compliant. You'll work closely with the organic acquisition team to keep content strategy and search/AI visibility tightly connected.

What you'll do
  • Write in-depth, insightful longform content on relevant topics (crypto, finance, investments) and types (comparisons, product review, how-to, and similar), grounded in accurate, verifiable information.
  • Write product descriptions for store listings, market data aggregators, etc.
  • Ensure accuracy and compliance in anything touching financial claims: work with compliance/legal where needed, avoid promissory or misleading language.
  • Create briefs for designers on infographics, illustrations, and other visual content to make text more appealing and easier to digest.
  • Develop and improve processes for using the corporate AI to simplify and streamline content production — while keeping a human editorial layer that catches inaccuracies, hallucinated claims, and AI-sounding copy before publication.
  • Generate ideas for repurposing and reusing content across different channels and platforms.
  • Own the content calendar, and work out suggestions for recurring content-pruning and update procedures based on assets’ performance metrics.
  • Analyze existing data on content's business performance to generate new ideas and prioritize what to update, expand, or retire.
  • Subtly weave product CTAs into the complex context of a given topic without the text sounding like advertising or a sales brochure.
  • Apply content distribution and content marketing know-how to get published assets in front of the right audience beyond organic search.
  • Understand and apply the techniques and factors that affect how a content asset is optimized for search and AI applications, so content is easy for both search engines and AI assistants to rank, extract, and cite.
  • Maintain and evolve GoMining's editorial voice and content guidelines, and review content from other contributors — freelancers, translators, or other writers — for tone, quality, and consistency.
  • Partner with the SEO specialist on keyword and entity targeting, so content briefs stay aligned with the broader search and AI-visibility strategy.

Requirements
  • 2-5 years of experience working with different types of content for various channels and platforms, with a deep, demonstrable understanding of what's working and what's not.
  • Experience writing different types of content — from a short social media post to long, data-heavy research.
  • Excellent written English (C1 and above), with a genuine interest in continuing to further sharpen it.
  • Experience using AI for copywriting, paired with the editorial judgment to know when to lean on it and when not to.
  • Working understanding of SEO fundamentals such as keyword intent, on-page basics, enough to write content that's both human-first and discoverable.
  • Familiarity with responsible publisher principles: accuracy, sourcing, transparency, and the extra care financial and crypto content requires compared with other verticals.
  • Comfort working with content performance data (traffic, engagement, conversions) to inform editorial decisions.
  • A portfolio or writing samples demonstrating range across formats and topics.
Would be a plus
  • Prior experience writing about crypto, blockchain, or fintech topics specifically.
  • Experience with GEO/AEO, writing or restructuring content specifically to be cited by AI assistants and services such as AI Overviews.
  • Experience managing or editing other writers or freelancers.
  • Multi-language content experience, or comfort working with translators/localization.
  • Hands-on experience with a specific AI writing or research stack.

Benefits
  • Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
  • Work-life fit: remote or hybrid format with flexible hours across international teams.
  • Paid leave: up to 20 vacation days +  8 company holidays + 5 personal days per year
  • Recognition programs: structured performance reviews and team awards.
  • Team culture: retreats in international locations (for example, company apartments in Cyprus).

Skills Required

  • 2-5 years of experience working with different content types across channels and platforms
  • Experience writing short social media posts and long, data-heavy research content
  • Excellent written English at C1 level or above
  • Experience using AI for copywriting with strong editorial judgment
  • Working understanding of SEO fundamentals, including keyword intent and on-page optimization
  • Familiarity with responsible publisher principles, including accuracy, sourcing, and transparency
  • Comfort using content performance data, including traffic, engagement, and conversions
  • Portfolio or writing samples demonstrating range across formats and topics
  • Experience writing about crypto, blockchain, or fintech
  • Experience with GEO or AEO and optimizing content for AI citation
  • Experience managing or editing writers or freelancers
  • Multi-language content experience or comfort working with translators and localization
  • Hands-on experience with a specific AI writing or research stack
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The Company
106 Employees
Year Founded: 2017

What We Do

At GoMining, we’re building a Bitcoin-centric superapp and web3 ecosystem — a gateway to earn, engage, and expand your exposure to BTC in entirely new ways. Mining remains our foundation. But our ambition reaches far beyond. Over the past year, we’ve started layering experiences that connect users more deeply with the Bitcoin economy: 🔹 Miner Wars — the world’s first GameFi mining strategy, letting players compete, strategize, and influence real Bitcoin rewards. 🔹 Virtual + debit cards (coming soon) — bringing daily BTC utility to the mainstream. 🔹 A Bitcoin rewards marketplace — turn hashrate earnings into real-world value. 🔹 BTCFi launchpad — early access to Bitcoin-native projects, with allocation rights tied to actual hashrate ownership. We’ve also hit major milestones on the way: ✅ 4,170+ BTC mined ✅ 3,389,230 total registered app users And we’re just getting started. From real mining infrastructure to GameFi, mining rewards, and Bitcoin-powered financial tools — we’re reimagining what it means to interact with Bitcoin. Seamlessly. Strategically. Globally. If you’re a forward-thinker with a passion for blockchain, crypto, and decentralized tech — we’d love to connect. Explore open roles and help us shape the next chapter of Bitcoin.

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