We’re the nationwide leader in home gardening and have been inspiring gardeners for over 150 years. As a privately owned seed, plant, and garden goods company, we reach millions of gardeners each year across retail, direct-to-consumer, and e-commerce channels. At Burpee, we’re driven by quality, innovation, and a deep passion for helping people grow successfully at home. Our brand is one of the most recognized and trusted names in gardening, built on generations of expertise and a commitment to excellence. This is your chance to join a company with a rich legacy, a loyal customer base, and a team that takes pride in helping gardens, and careers, grow.
Job Summary:
This role requires a creative thinker and hands-on gardener who can shape and maintain a consistent Burpee brand voice across e-commerce, email, catalog, social media, packaging, and retail displays. This role blends storytelling with marketing by translating product benefits and gardening advice into persuasive, customer-friendly language that helps gardeners of any skill level discover, understand and succeed with Burpee products.
Location:
300 Park Ave, Warminster PA. 100% Onsite. Monday - Friday 8am-5pm.
Essential Duties:
- Create clear, accurate, and persuasive content across website, catalog, email, social media, and retail channels that helps customers understand and choose our products.
- Develop product descriptions, category pages, and supporting content on Burpee.com that drive conversion and improve the customer experience.
- Support promotional campaigns, product launches, and seasonal selling with timely, relevant messaging.
- Deliver weekly email copy that aligns to revenue goals and seasonal priorities.
- Write and maintain gardening guides, ‘how-to’ content, and educational materials that build customer confidence and success.
- Optimize website content using search keywords, testing, and performance insights to improve engagement and conversion.
- Edit and proof content across channels to ensure accuracy, clarity, and consistency.
- Maintain a consistent Burpee voice across all content and touchpoints.
- Document and update writing standards and guidelines as needed.
- Partner with marketing, product, and retail teams to deliver against project briefs.
- Work with horticulturists and customer service to ensure content is accurate, practical, and grounded in real customer needs.
Minimum Qualifications:
- 5+ years of professional copywriting experience, preferably in lifestyle or enthusiast categories (gardening, home, food).
- Strong writing ability grounded in hands-on gardening experience, with the judgment to write clearly and accurately for gardeners of all levels.
- Portfolio demonstrating work across e-commerce, retail, or consumer brands.
- Ability to work from project briefs and develop concepts independently.
- Ability to balance brand voice with commercial goals and drive customer action.
- Strong editing and proofreading skills with close attention to detail.
- Working knowledge of SEO and how to apply it to content.
Benefits:
- Medical, Dental, Vision
- Health Reimbursement Account
- 401(k) Plan with company match
- Generous Paid Time Off
- Employee Assistance Program
- Tuition Reimbursement
- Training and Development
- Short / Long Term Disability
- Life Insurance
- KASHABLE loan program
- Free garden vegetables from our farm from June to September!
Why Join us?
🚀 Work on campaigns that reach wide audiences and drive measurable results.
✏️ Craft clear, compelling copy within a well-defined brand voice.
📋 Be part of a thoughtful review process that strengthens every piece of content.
🤝 Collaborate closely with designers, marketers, and stakeholders across teams.
⭐ Get recognized for precision, consistency, and high-quality execution.
Skills Required
- 5+ years of professional copywriting experience
- Experience in lifestyle or enthusiast categories such as gardening, home, or food
- Strong writing ability grounded in hands-on gardening experience
- Portfolio demonstrating work across e-commerce, retail, or consumer brands
- Ability to work from project briefs and develop concepts independently
- Ability to balance brand voice with commercial goals and drive customer action
- Strong editing and proofreading skills with close attention to detail
- Working knowledge of SEO and its application to content
What We Do
W. Atlee Burpee Company is a privately held, seed and plant producer and merchant headquartered in Warminster, Pennsylvania, USA. The company was established in 1876 by W. Atlee Burpee whose mission continues today—to provide high-quality products through continuous improvement and innovation. As America's oldest and most trusted supplier of vegetable and flower seeds and plants, Burpee has provided home gardeners with the very best open pollinated and hybrid varieties for more than 100 years. We take great care in supplying seeds that are well suited for both conventional and organic gardens across the United States, with quality and integrity foremost in mind.
