Copywriter

Together Hospitality | Pune | Full-time

CTC: ₹4 - 7 LPA
Experience: 2-5 years
Reports to: Creative Director
Scope: Across all 5 brands

We operate culture-driven restaurants and bars including Elephant & Co., Cobbler & Crew, Juju, Gather, and Izipizi Street. Each brand has a distinct voice, audience, and cultural space. We care deeply about how our brands sound, not just how they look.

This is not a caption-writing role.

As a Copywriter at Together Hospitality, you are the voice builder behind five distinct brands. You shape how each brand sounds across every touchpoint - from Instagram captions and menus to event pages, campaigns, and in-venue communication.

You will:

• Write at scale across multiple brands without blending voices
  

• Translate strategic briefs into sharp, effective language
  

• Maintain clarity, consistency, and cultural depth in everything written
  

Five brands. Five voices. No overlap.

This role requires a genuine writer.

We are not looking for AI-assisted writing.
All thinking, ideation, and writing must come from you — your instinct, your craft, your understanding of language.

If you rely on AI tools to write, this role will not be a fit.

• Write captions across all brands (posts, reels, carousels, stories)
  

• Maintain distinct tone of voice for each brand
  

• Create copy that engages, communicates, and evokes — not just describes
  

• Deliver consistently within tight content timelines
  

• Execute briefs from Creative Strategists with clarity and craft
  

• Write hashtag strategies and story copy (polls, Q&As, etc.)
  

• Flag unclear briefs or weak concepts proactively
  

• Own tone of voice documentation for all brands
  

• Act as the final checkpoint for voice consistency
  

• Build and maintain vocabulary, tonality, and writing guidelines
  

• Onboard freelancers and team members on brand voice
  

• Develop deep understanding of each brand’s identity and audience
  

• Write event names, descriptions, and promotional copy
  

• Create campaign copy for launches, menus, and IPs
  

• Write menu and food descriptions that drive ordering intent
  

• Develop copy for print, signage, packaging, and in-venue touchpoints
  

• Write WhatsApp broadcast communication
  

• Collaborate with designers for copy-layout integration
  

• Stay culturally curious — food, language, hospitality, design
  

• Build deep context for each brand’s space (cocktails, cuisines, ethos)
  

• Track evolving language trends on social media
  

• Maintain a personal reference bank of strong writing
  

• Campaign concepts or creative direction (Creative Strategists)
  

• Brand narrative strategy (Creative Strategists)
  

• Design and visual direction (Creative Director & Designers)
  

1. Voice Consistency & Brand Distinction (30%)

• Clear differentiation across all 5 brand voices
  

• Human, natural, non-generic writing
  

• Strong first-draft approval rate
  

2. Caption Quality & Timeliness (25%)

• No delays in content calendar due to copy
  

• High-impact, engaging captions
  

• Consistent improvement in writing quality
  

3. Campaign & Collateral Copy (20%)

• Thoughtful, high-quality campaign language
  

• Menu copy that drives orders
  

• Seamless integration with design
  

4. Cultural Depth & Authenticity (15%)

• Writing reflects real understanding of each brand
  

• Specific, relevant cultural references
  

• Strong, human voice in all outputs
  

5. Collaboration & Execution (10%)

• Clear, efficient execution of briefs
  

• Proactive communication on quality gaps
  

• Strong collaboration with design and strategy teams
  

• 2–5 years in copywriting/content roles
  

• Experience handling multiple brand voices
  

• Strong social media writing experience
  

• Hospitality / F&B / lifestyle background preferred
  

• Natural, human, voice-driven writing
  

• Ability to handle multiple distinct tones
  

• Fast, high-quality output at volume
  

• Writes to make people feel — not just inform
  

• Deeply curious about culture and language
  

• Writes from understanding, not approximation
  

• Takes ownership and pride in every sentence
  

• Does not rely on AI for thinking or writing