Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: B2B Copywriter
Location: Remote working until further notice
About the role:
We are seeking a Mid-level B2B focused copywriter with a proven track record in enterprise-level marketing. You'll be crafting compelling copy and developing ideas for one of the world's leading producers and distributors of regional and international consumer and professional products - working across predominately B2B channels.
While you'll develop content across various formats including LinkedIn, email campaigns, sales enablement materials, and everything in-between, deep expertise in B2B digital marketing and enterprise account messaging is essential.
WHAT’S REQUIRED
- Develop B2B copy and creative ideas enterprise sales enablement decks, trade and category marketing copy, technical product copy, ABM copy, distributor marketing, industry campaigns, B2B LinkedIn campaigns and corporate communications
- Create differentiated copy for B2B audiences, C-suite decision-makers, channel and distributor communications - ensuring messaging resonates with business objectives and market positioning.
- Work from defined briefs and established brand messaging to produce B2B copy across specified channels — this is not a strategy or research role
- Own the creative copywriting output across all B2B & consumer disciplines – social commerce, LinkedIn campaigns, trade publications, case studies, whitepapers, email campaigns, and sales collateral etc.
- Ensure brand consistency and accuracy across all brands and markets you touch, maintaining tone-of-voice guidelines while adapting messaging for regional and international audiences (attention to detail is key)
- Self-motivated and proactive: Can work independently, anticipate needs, and drive exceptional quality creative output without constant direction
- Commercial mindset: Demonstrate how copy drives business outcomes, partnerships, market share, distributor loyalty and revenue growth.
WHAT GOOD LOOKS LIKE / What you’ll need
- Ability to create original, impactful, and engaging ideas & copy across social, digital and print campaigns – positioning our brand as an industry leader to drive engagement
- Demonstrated portfolio of B2B copy including: sales enablement materials, distributor/channel partner communications, technical product copy for trade audiences, and enterprise-level email campaigns — consumer-only copywriters will not be considered
- Genuine love for the craft of writing across all media, with a built-in understanding of how to adapt your writing style to the different creative outputs.
- A genuine love for creating ideas and pushing those ideas whenever the opportunity arises.
- An excellent team player: collaborative and adept at building relationships with everyone both internal and external.
- The ability to write on-brand B2C and B2B creative copy that delivers a consistent tone of voice
- Be self-motivated & proactive with a can-do attitude – can work independently, anticipate needs, and drive quality creative output without constant direction.
- Experience in the B2B and consumer sectors
- 5+ years of experience within creative teams and departments—with at least 3-5 years focused on B2B marketing and enterprise-level copywriting.
Req ID: 18667
#LI-DJ1 #LI-REMOTE #MID #BTG+
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.
Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'
Skills Required
- 5+ years of experience within creative teams and departments
- 3–5 years focused on B2B marketing and enterprise-level copywriting
- Demonstrated portfolio of B2B copy, including sales enablement, distributor or channel communications, technical product copy, and enterprise-level email campaigns
- Experience in B2B and consumer sectors
- Ability to create copy and ideas across social, digital, and print campaigns
- Ability to write on-brand B2B and B2C creative copy with consistent tone of voice
- Ability to adapt writing style across different creative formats and audiences
- Ability to work independently, proactively, and with minimal direction
- Strong collaboration and relationship-building skills
- Commercial mindset connecting copy to business outcomes
What We Do
The Brandtech Group is the world's #1 digital-only marketing group and the leading global generative AI marketing company. It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with the simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022 and is the largest global digital partner for some of the world’s biggest brands. Our group companies are: Mofilm 55 Brandtech Consulting Mobkoi Gravity Road Oliver Collectively Brandtech Media DP6 Jellyfish Pencil We also make strategic investments in cutting-edge startups building tech-enabled ways for global brands to do their marketing better, faster and cheaper. Some representative examples are: Niantic Crossing Minds Automat Pixlee-TurnTo Zappar Elsy Blacktag Good-Loop Tribe Dynamics AI Foundation Traackr Jivox VidMob Engage Video Group EVRYTHNG We are headquartered in New York and have operations in Brazil, Argentina, Mexico, Canada, Panama, UK, France, Germany, Switzerland, Greece, Netherlands, Ireland, Italy, Russia, Czech Republic, Slovakia, Norway, Poland, Sweden, Turkey, South Africa, India, Hong Kong, China, Taiwan, Singapore, Japan, South Korea, Malaysia, Philippines, Australia, and Indonesia
