The Role
Write and edit customer-facing marketing copy across web, email, campaigns and product channels. Translate approved positioning and messaging into channel-ready content, optimize for SEO/GEO and accessibility, coordinate French translations, support cross-functional teams, manage multiple requests, apply editorial standards and use performance data and AI tools to improve clarity, discoverability and conversion.
Summary Generated by Built In
At GS1 Canada, we believe in the power of global standards to transform the way we work and live.
GS1 Canada is looking for a Copywriter to translate approved product positioning and messaging into clear, consistent and compelling customer-facing content across our web, email, campaign and customer communication channels.
Reporting to the Director, Marketing, the successful candidate works closely with Product Marketing, Demand Generation, Lifecycle Marketing and Content & Digital Experience to produce content that helps customers understand our products, adopt them with confidence and stay engaged over time.
This is a writing and content production role. Positioning, messaging frameworks and value propositions are developed by Product Marketing; this role turns them into channel-ready content that performs.
This role is a hybrid role, requiring in-person attendance.
GS1 Canada is looking for a Copywriter to translate approved product positioning and messaging into clear, consistent and compelling customer-facing content across our web, email, campaign and customer communication channels.
Reporting to the Director, Marketing, the successful candidate works closely with Product Marketing, Demand Generation, Lifecycle Marketing and Content & Digital Experience to produce content that helps customers understand our products, adopt them with confidence and stay engaged over time.
This is a writing and content production role. Positioning, messaging frameworks and value propositions are developed by Product Marketing; this role turns them into channel-ready content that performs.
This role is a hybrid role, requiring in-person attendance.
Key Responsibilities
Writing and content production
- Write and edit customer-facing copy for web pages, emails, lifecycle communications, landing pages, campaign assets, customer announcements, paid and organic social, and product content.
- Translate approved positioning, messaging frameworks and value propositions into channel-ready copy that is clear, accurate and customer-focused.
- Adapt a single message across multiple channels, formats and audiences while maintaining consistency of meaning and voice.
- Make complex product, data and standards subject matter understandable and useful to a business audience.
Cross-functional support
- Partner with Product Marketing to convert launch messaging and product narratives into customer-facing content for web, email and campaign channels.
- Partner with Demand Generation to write campaign, paid media and social copy that supports awareness, acquisition and lead nurture.
- Partner with Lifecycle Marketing to write onboarding, adoption, retention, renewal and operational customer communications.
- Partner with Content & Digital Experience on website copy, information architecture input, navigation labelling and content optimization.
Quality, voice and standards
- Apply and help maintain brand voice, editorial standards, plain language principles and digital accessibility guidelines across customer-facing channels.
- Provide editorial review, proofreading, and quality control on customer-facing marketing content produced across the Marketing team.
- Apply SEO and GEO best practices, using content and search performance data to improve clarity, discoverability and conversion.
- Maintain consistency of product names, terminology, and customer-facing language across channels.
Translation coordination
- Coordinate French language translation of customer-facing content with internal partners, managing timelines and quality review so both languages are released together.
Workflow and ways of working
- Manage multiple concurrent content requests, working from approved briefs and production schedules to deliver on time and to standard.
- Use AI tools to support drafting, editing and content adaptation, while maintaining brand voice, factual accuracy, and appropriate review and governance standards.
- Contribute to content planning, prioritization, and continuous improvement across the Marketing team.
Scope Boundaries
- This role is focused on customer-facing marketing content. • Sales enablement materials, sales presentations and internal sales resources are owned by Product Marketing.
- Corporate and organizational communications are owned by Corporate Communications.
- Positioning, messaging frameworks and value proposition development are owned by Product Marketing.
- Content requests reach this role through marketing planning and approved campaign or content briefs.
Skills, Knowledge & Expertise
Position Requirements
- 3 to 5 years of copywriting or content writing experience in a marketing, agency or in-house environment.
- Portfolio demonstrating customer-facing writing across web, email and campaign channels.
- Experience writing to an established brand voice and approved messaging frameworks rather than creating positioning independently.
- Experience writing for business or professional audiences, ideally in a B2B, technology, data, standards or regulated environment.
- Working knowledge of SEO and GEO principles, content management systems, email marketing platforms and digital accessibility standards.
- Experience using content and search performance data to improve copy is considered an asset.
- Fully bilingual in English and French, with the ability to review and approve translated customer-facing content for accuracy, tone and brand voice, and to coordinate French translation with internal stakeholders or external vendors.
Critical Competencies
- Exceptional writing, editing and proofreading skills, with the ability to make complex or technical subject matter clear and useful to customers.
- Strong attention to detail and consistency across high volumes of content.
- Ability to take direction and feedback from multiple stakeholders while protecting the clarity and quality of the writing.
- Strong organizational skills and comfort managing multiple concurrent deadlines.
- Sound judgement about accuracy, tone and what is appropriate to publish.
- Curiosity about customers, products and how content drives measurable business outcomes.
About
GS1 Canada is committed to helping all employees, customers, stakeholders and subscribers in an effective and timely manner by preventing and removing barriers for persons with disabilities. Our policies and practices are intended to foster diversity, inclusiveness and accessibility, while also ensuring that the workplace is free from discrimination and harassment.
Skills Required
- 3 to 5 years of copywriting or content writing experience in a marketing, agency or in-house environment.
- Portfolio demonstrating customer-facing writing across web, email and campaign channels.
- Experience writing to an established brand voice and approved messaging frameworks.
- Working knowledge of SEO and GEO principles, content management systems and email marketing platforms.
- Working knowledge of digital accessibility standards.
- Fully bilingual in English and French, able to review and coordinate translated customer-facing content.
- Experience writing for business or professional audiences, ideally in B2B, technology, data, standards or regulated environments.
- Experience using content and search performance data to improve copy.
- Exceptional writing, editing and proofreading skills with strong attention to detail and ability to manage multiple deadlines.
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The Company
What We Do
GS1 Canada is a neutral, not-for-profit association that develops and maintains global standards for efficient business communication, enabling businesses to enhance efficiency, safety, and visibility across the supply chain.
