Copywriter

Posted 4 Days Ago
Be an Early Applicant
Northampton, Northamptonshire, England, GBR
In-Office
Mid level
Beauty • Retail
The Role
Maintain and shape Avon's brand voice across global markets. Write SEO/AEO e-commerce product copy, support product naming and positioning, create CRM and campaign copy, collaborate with marketing and innovation teams, use AI tools to enhance content, and manage multiple fast-paced projects across beauty, fashion, and home categories.
Summary Generated by Built In

You’ve picked a great time to join Avon. We’re the company that puts purpose, people and relationships at the heart of everything we do. The company that’s 135 years young and only just getting started. As part of the Regent LP family, we’re committed to being the best beauty company for the world by generating a positive environmental, economic and social impact for our communities across the globe.

Role Type

Permanent

What you'll be doing:

Job Description Summary
Love language as much as lip balm? We might just have your dream beauty copy job…
As a Junior to Middleweight Copywriter, you’ll be the guardian of Avon’s brand voice, shaping how we connect with consumers across every touchpoint. You’ll create engaging, high-quality copy that brings our beauty, fashion and home products to life while ensuring consistency in tone and messaging across global markets.
Working closely with marketing, innovation, and digital teams, you’ll turn ideas into compelling storytelling - whether developing product narratives, supporting integrated campaigns, or enhancing the end-to-end customer experience. You’ll also play a key role in interpreting briefs, simplifying complex concepts, and delivering creative solutions that elevate and strengthen the brand.

Key responsibilities:

  • Developing and maintaining brand tone of voice across global and local markets.

  • Writing compelling, SEO/AEO product copy for e-commerce product detail pages.

  • Supporting innovation teams with product naming, concept development and positioning.

  • Creating copy for CRM communications and marketing campaigns.

  • Working on fast-paced, ad-hoc projects across multiple categories including beauty, fashion, and home.

  • Using AI tools to enhance content creation and editing processes.

  • Collaborating with cross-functional teams to deliver cohesive, consumer-focused messaging.

What we're looking for:

  • At least 3 years’ experience as a Copywriter (in-house, agency or freelance).

  • Strong ability to develop and maintain a distinctive brand tone of voice.

  • Excellent writing and storytelling skills across short and long form content.

  • Ability to translate marketing briefs into clear, compelling creative outputs.

  • Understanding of consumer journeys and omnichannel content strategies.

  • Confidence presenting ideas and contributing to creative discussions.

  • Experience in product storytelling, naming, and claims writing.

  • Strong command of English and attention to detail.

  • Interest or experience in the beauty industry.

  • Familiarity with AI tools for content creation is a plus.

  • Ability to manage multiple projects in a fast-paced environment.

What we offer:

We offer a comprehensive benefits package along with wellness resources and work-life balance support in line with your country practices and Avon purpose aiming to help you live a healthier life, protect you and your dear ones, and ensure you’re at your best.

At Avon, we believe beauty is for everyone and that it’s beautiful to be you. We celebrate our differences, champion self-expression and are committed to inclusion for all. We embrace diversity and individuality to build a culture that represents our communities and enables everyone to bring their best self to work. We also support reasonable adjustments both within our recruitment process and job design when required to empower you to work in a way that works for you.

Ready to be a part of it? Join us.
#Avon

Skills Required

  • At least 3 years' experience as a Copywriter (in-house, agency or freelance)
  • Strong ability to develop and maintain a distinctive brand tone of voice
  • Excellent writing and storytelling skills across short and long form content
  • Ability to translate marketing briefs into clear, compelling creative outputs
  • Understanding of consumer journeys and omnichannel content strategies
  • Confidence presenting ideas and contributing to creative discussions
  • Experience in product storytelling, naming, and claims writing
  • Strong command of English and attention to detail
  • Interest or experience in the beauty industry
  • Familiarity with AI tools for content creation
  • Ability to manage multiple projects in a fast-paced environment
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The Company
HQ: London
72,170 Employees

What We Do

Think you know Avon? Think again. We’ve been doing beauty differently for 135 years. Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavours. We’re a company that connects people through beauty, sharing passion, innovation and expertise - affordably. We use the power of beauty to transform women’s lives for the better. We were founded to provide an opportunity for women to earn and learn – bringing economic freedom for our Beauty Advisers so they can shape their own future. We continue to carry this spirit with us today. Our independent Representatives provide millions of customers worldwide with trusted, personal beauty advice and products to help them express their individuality. We believe in beauty democracy: inclusive beauty that is open to all. We’re passionate about keeping you at the forefront of beauty, creating products that embrace the hottest trends and cutting-edge technology, alongside everyday essentials that will be the staples of your beauty kit. We believe in a better world for women, which is a better world for all. We believe everyone is equal and we champion gender equality. We speak up and speak out on issues that matter to our communities; supporting causes that help women’s health and wellbeing, including: • Breast cancer, the most commonly occurring cancer in women, • Violence against women and girls, which will impact 1 in 3 in their lifetime There’s still work to do. And we promise to continue doing more. Join us and be part of the movement..

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