The Role
Develop and oversee persuasive copy for digital campaigns, social media, websites, and print. Lead and mentor writers, maintain brand voice and content quality, develop creative strategies, present ideas to clients, incorporate feedback, manage content files, and collaborate cross-functionally to deliver effective campaigns aligned with marketing objectives.
Summary Generated by Built In
As a Senior Copywriter, you will be the creative force behind compelling and impactful content that
drives engagement and resonates with target audiences. Leading a team of talented writers and
collaborating with cross-functional teams, you will craft persuasive copy for a variety of mediums,
including digital campaigns, social media, websites, and print materials. Your responsibilities will
include developing and maintaining a consistent brand voice, overseeing content quality, and
generating innovative ideas that align with strategic marketing goals. You will play a key role in
shaping the storytelling of SRV Media, ensuring our messages captivate and inspire our audience,
ultimately contributing to the growth and success of our content marketing initiatives.
Key Responsibilities :
● Creative Delivery : Maintain high standards in delivering creative assets, ensuring client
satisfaction and addressing any issues swiftly.
● Creative Innovation and Experimentation : Promote creative innovation and explore new
ideas and formats to elevate campaign effectiveness.
● Training and Mentorship : Provide guidance and training to junior copywriters to improve
their writing abilities, foster creative thinking, and deepen their understanding of current
marketing trends.
● File Management : Ensure meticulous management of files to guarantee seamless access
and retrieval of content assets
● Creative Strategy Development : Play a role in refining and enhancing content strategies,
ensuring they align with strategic objectives and consumer insights.
● Client Presentations : Support in delivering compelling client presentations and integrate
feedback to enhance strategies, aiming for exceptional client satisfaction.
● Collaboration with Cross-Functional Teams : Collaborate on cohesive campaign strategies
across teams to ensure synchronized and efficient project implementation.
Requirements
Requirements :
Experience :
● 3+ years in copywriting and content creation, including at least 2 years in a senior role, with a
robust portfolio showcasing diverse writing styles and successful campaigns. Proven
expertise in leading content projects, mentoring writers, and collaborating effectively with
cross-functional teams to achieve strategic marketing objectives.
Skills:
● Demonstrated leadership skills, adept at guiding and mentoring writers to achieve team
goals.
● Exceptional ability to build and maintain client relationships, ensuring high satisfaction and
retention rates.
● Expertise in developing and executing creative strategies that align with brand objectives and
drive engagement.
● Strong analytical skills, proficient in data analysis, problem-solving, and attention to detail in
content development.
● Excellent verbal and written communication skills, with a talent for presenting ideas
effectively and persuasively
Additional Requirements :
● Quickly adapt to evolving requirements and proactively resolve challenges.
● Efficiently manage relationships and thrive in cross-functional collaborations.
● Innovate to ensure the delivery of high-quality, precise content.
● Take ownership and inspire the team to meet strategic objectives through their writing.
● Cultivate strong interpersonal connections and foster effective teamwork
Skills Required
- 3+ years of experience in copywriting and content creation
- At least 2 years of experience in a senior role
- Robust portfolio demonstrating diverse writing styles and successful campaigns
- Experience leading content projects
- Experience mentoring writers
- Experience collaborating with cross-functional teams
- Leadership skills and ability to guide and mentor writers
- Ability to build and maintain client relationships
- Expertise developing and executing creative strategies aligned with brand objectives
- Strong analytical, data analysis, problem-solving, and attention-to-detail skills
- Excellent verbal and written communication skills
- Ability to adapt quickly to evolving requirements and resolve challenges proactively
- Ability to manage relationships and collaborate cross-functionally
- Ability to deliver high-quality, precise content
- Ability to take ownership and inspire a team
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The Company
What We Do
For over 12 years, we have been amplifying brands through integrated digital marketing solutions. What makes us special is our methodical approach of execution! Actionable insights fetched through detailed analysis, powerful ideas crafted to uplift the brand and valuable impact which meets the brand’s needs and beyond. SRV Media is a dynamic hub of experts for different solutions like branding, performance marketing, social media marketing, public relations, content marketing, video production, search engine optimization and telecalling support.
