Copywriter (Social)

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Who we are:
Shape a brighter financial future with us.
Together with our members, we're changing the way people think about and interact with personal finance.
We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
Who we are
We're a digital personal finance company whose mission is to help its members achieve financial independence and realize their ambitions-whether that's buying a house, starting a family, or getting to the point of being debt-free. By joining SoFi, you'll become part of one of the fastest-growing fintech companies. With offices across the US, we offer the excitement of a rapidly growing startup with the stability of a seasoned management team and some of the best talent around.
The Role
We are looking for a Copywriter to join our internal social creative team within the SoFi marketing department. The ideal candidate lives and breathes social media, can brainstorm and create content for multiple social platforms, and intuitively understands what works best in each channel. You'll be responsible for creating standout concepts for our owned and paid channels, including Instagram, Twitter, Reddit, and our private Facebook group of over 50,000 passionate SoFi Members. In this role, you'll work with art directors, strategists, motion designers, and other creatives as part of our in-house agency.
You might be wondering, "What will set me apart from the other candidates?" We're looking for a strong communicator who can express ideas clearly in presentations and brainstorm sessions, and then bring them to life in execution. We're also looking for someone who understands why that question mark fell inside the quotes instead of outside. Our ultimate goal is to make incredible SoFi content that excites people to work toward getting their money right, and it's your job to make the content that'll get them to stop their scroll.
What you'll be doing:

• Develop evergreen content (static and video) for day-to-day posting on social media.
• Concept and execute new ideas for game-changing, thumb-stopping campaigns and properties.
• Collaborate with strategy, product, and even our certified financial planners to bring SoFi's unique perspective on personal finance to a rapidly growing audience.
• Iterate on high-performing ways to consistently drive new member acquisition through social media.
• Live and breathe social media, keeping up with the latest trends and constantly trying to one-up other best-in-class brands.
• Maintain SoFi brand voice guidelines while writing copy that delights and gets people to react, engage, and share.
• Partner with an art director to sell ideas and bring them to life.
• Anything else you can dream of-seriously, we're always open to big ideas.
• Bonus points if you have that creator mindset where you're excited to be on camera and star in some of your concepts.

What you'll need:

• Must have a strong writing portfolio that includes existing social work and a variety of delightful or impactful work across multiple social channels.
• One to three years of experience working as a junior copywriter at an ad agency, in-house creative department, or freelancing for major brands.
• Ability to both concept and execute-you'll need to dream big, sell your idea, and then make it by scripting, shooting, and even acting in some of your videos.
• Experience with current social best practices-you have an inherent grasp on what works, what's exciting, and what's old news.
• Comfortable tackling a range of content, from straightforward tweets to long-form videos.
• Excellent multi-tasking and time management skills.
• A self-starter attitude with a sense of urgency-you want to make things happen and shake things up.
• Ability to understand technical content and quickly learn new material.
• Interest in/knowledge of personal finance is a major plus!
• Similarly, knowledge or interest in football, basketball, or golf is also a plus.
• Personal characteristics
• Creative
• Curious
• Open-minded
• Strong communicator
• Collaborative
• Bachelor's degree or equivalent experience
• Ad/portfolio school education preferred
• English proficiency and previous work that demonstrates excellent grammatical, writing, and editorial skills.

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.