Copywriter

Are you a commercially minded B2B writer who understands how marketing managers think — and how events actually work?

We’re looking for a talented Content Writer – Exhibitions, Events & Brand Experience to join our team at Expo Centric. This role is perfect for someone who’s passionate about turning strategy, creativity and commercial objectives into clear, confident content — and who thrives in a collaborative, fast-paced environment.

At Expo Centric, we don’t just fill roles — we build teams that create extraordinary brand experiences. Every position here plays a key part in delivering exhibitions, events and activations that work, not just look good. You’ll be part of a company that lives by its core values: Courage, Curiosity, Selflessness, Judgement, and Communication.

🎥 Discover what we do at Expo Centric:
https://www.youtube.com/watch?v=7yKFWj_8e3Q

https://www.youtube.com/watch?v=PiR8qYJ2IRQ&t=9s

🔍 What You’ll Do

• Create smart, commercially focused B2B content that positions Expo Centric as an expert partner in exhibitions, events and brand activations.
• Write website content including service pages, landing pages and capability pages that clearly articulate strategy, value and differentiation.
• Develop thought leadership articles, blogs, eBooks and guides for marketing managers and senior decision-makers.
• Produce case studies that connect strategy, execution and outcomes — not just visuals.
• Create EDMs, nurture sequences and campaign messaging that support lead generation and sales conversations.
• Collaborate closely with strategists, designers, marketers and sales teams to ensure content aligns with real-world execution and client objectives.
• Manage multiple content projects independently, meeting deadlines with minimal supervision.

✅ What You Bring

• 5+ years of experience writing B2B content for marketing managers or senior stakeholders.
• Proven understanding of exhibitions, events, brand activations or experiential marketing.
• Strong ability to translate strategy, constraints and objectives into clear, confident messaging.
• Excellent written communication skills with a sharp eye for structure, clarity and tone.
• Commercial awareness — you understand ROI, decision-making and buyer intent.
• Confidence working independently while collaborating effectively with cross-functional teams.

Bonus points if you’ve:

• Worked with agencies, event suppliers or exhibition companies.
  
• Written long-form content such as playbooks, whitepapers or eBooks.
  
• Been involved in trade shows, conferences or large-scale brand activations.

🌟 Why Join Expo Centric?

• Work with a cross-border team delivering real exhibitions and brand experiences — not theoretical marketing.
• Be trusted to write high-impact content that sales teams actually use.
• Operate in a values-driven business with clear expectations and high standards.
• Access mentoring from senior leaders and opportunities for growth based on performance.
• Contribute to a growing business where your thinking and writing shape real outcomes.

Ready to Apply?

• Submit your CV and a short cover letter outlining how your experience aligns with this role.
  
• Please include 2–4 relevant writing samples (B2B, events, or experiential marketing preferred).

We are committed to equal opportunity and encourage applications from Aboriginal and Torres Strait Islander peoples, veterans, and individuals from diverse backgrounds.

🌐 www.expocentric.com.au