Copywriter – Digital and Social Media

Company Description

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the #1 meat snack brand in America, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

 At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snacking Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack brand in America. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company’s house of brands is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, Wild River, Golden Island, Matador, BiFi and Peperami.

Job Description

Join Link Snacks, Inc. as a Copywriter – Digital and Social Media and become a integral member of our Marketing Creative Services team. This position will focus on crafting ideas for the full range of Link Snacks brands and then executing those ideas across social media platforms, ecommerce, and more.

As Copywriter, you will be responsible for developing and producing industry-leading, award-worthy concepts. We’re looking for someone well-versed in pop culture and social media trends who wants to apply that knowledge to deliver effective, on-brand and on-strategy creative. The ideal candidate has a love of words and a passion for big ideas with proven experience bringing those ideas to life.

Working alongside an Art Director and under the direction of an Executive Creative Director, you will take ownership of ideation and execution of concepts that can be used across all channels for a variety of brands and products. You will be accountable for being a steward of the brand guidelines and company values. If you want to work for a growing, family-owned company and create a range of exciting creative content for our house of brands, including the category leader Jack Link’s, this is the opportunity for you!

The responsibilities of this position shall consist of, but not be limited to, the following:

Conceptual Ideation, Development, Execution – Create and design original digitally-focused content in collaboration with our social media and ecommerce marketing teams. As part of our internal Creative Services team, you will collaborate with our external creative agencies and internal teams to create shareable content that will drive engagement and growth while ensuring consistency of brand and creative across digital consumer touch points.

Asset Execution – Responsible for facilitating revisions and feedback from internal and external cross-functional partners. Work collaboratively to effectively communicate marketing initiatives and design project status as part of a service-orientated function. Collaborate with agency partners and freelancers.

Planning and Management - Responsibly meet established deadlines, manage, and prioritize multiple projects simultaneously. Work collaboratively as a member of the marketing team and cross-functionally to ensure all designs align with brand guidelines. Assist in the development of the Creative Services team to achieve goals and objectives

Content Management – Responsible for archiving final files within established guardrails. Work with necessary teams to oversee smooth implementation of new content. 

Performs other duties and responsibilities as necessary.

Qualifications

REQUIRED EDUCATION:

• Bachelor’s Degree in Advertising, Journalism, Marketing, or related field or equivalent

REQUIRED EXPERIENCE:

• Four+ years of agency / brand work experience
• Strong portfolio showcasing both big-idea campaign thinking and quick-turn social media excellence
• Team player with a positive attitude, exceptional interpersonal skills, and a client-centered approach to work
• The ability to work independently and see projects through to completion. Demonstrates a strong sense of personal accountability
• Excellent time management skills and the ability to manage multiple assignments and/or clients at once
• Demonstrated proficiency using technology and a wide variety of software applications on a mac-based platform, including Microsoft Office (Word, Outlook, Excel, and PowerPoint).
• Strong verbal and written communication skills
• Creative problem-solver with an eye for detail
• Someone who’s constantly learning and absorbing, possessing a keen eye for pop culture and social media trends
• Willingness to deal with ambiguity in a fast-paced environment
• High level of attention to detail and accuracy
• Willingness to be hands-on, as well as look at the big picture

PREFERRED EXPERIENCE

• CPG industry experience
• Working knowledge of Adobe Workfront workflow management system
• Adobe Creative Suite (Illustrator, Photoshop, InDesign, and Acrobat)

JACK LINK’S CORE VALUES:

Company values: Be Real, Speed Matters, Stewardship, Relationship Driven, Self-Discipline, and Show Awesome Character.

Additional Information

Equal Employment Opportunity Employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.