Lokal is looking for a talented Copywriter to join our internal marketing team
At Lokal, we build products for Bharat – across jobs, business leads, and local communities. We’re looking for a copywriter who understands how to speak to real people, in real languages, with real intent.
What You Need to Bring to the Table:
• Proven experience writing high-impact ad copies and video scripts (Meta, Google, Reels, Shorts).
• Strong command over simple, clear, conversion-focused writing.
• Ability to adapt tone and language for vernacular audiences (Tamil / Telugu / Kannada / Malayalam / Hindi).
• Deep understanding of performance marketing hooks – scroll stoppers, first 3 seconds, CTAs.
• Comfort working in a fast-paced, high-iteration environment (multiple scripts daily).
• Awareness of social media, meme, and short-form video trends.
• Collaborative mindset – working closely with performance marketers, video editors, and creative leads.
• Curiosity to test, learn, and constantly improve based on data.
• Everything you believe makes a great copywriter for India’s next-gen internet users.
What’s in It for You:
• Opportunity to be the voice of Lokal’s products used by millions in Tier-2 and Tier-3 cities.
• Hands-on exposure to high-scale performance marketing.
• Learn directly from experienced marketers building category-defining local products.
• Ownership of end-to-end creative – from idea → script → ad → results.
• Daily brainstorming, rapid experimentation, and creative freedom with accountability.
• Fast growth, constant feedback, and recognition based on impact, not hierarchy.
If you love writing that moves people to act, not just sound clever – Lokal is the place for you.
Requirements
- Ability to shoot clean, natural video content (even on phone)
- A content-first mindset: you enjoy making videos, experimenting, and storytelling
- People who want stable monthly income, long-term association, and WFH convenience
- Basic understanding of trending formats, hooks, and reel psychology
- Ability to meet deadlines and deliver consistent output
- Creators who want stable income, fast-growth roles, and real creative impact
- Students, freshers, influencers <50k followers, or creators looking for career transition
- Anyone who genuinely enjoys storytelling and camera-facing content
- Experience making reels/TikTok/YouTube Shorts
- Experience in acting, theatre, vlogging, or on-screen performance
- Regional language fluency (Tamil, Telugu, Kannada, Malayalam, Hindi preferred)
Interview Process
- Instagram/Portfolio Screening
- Assignment: Submit 2 short videos of one of our Apps.
- Interview/Review Call
- Offer: Contract (30 days)
- Based on performance: Extension, Full-time offer Or closure
Top Skills
What We Do
Founded in 2018, Lokal is on a mission to strengthen hyperlocal communities by enabling its mostly non-English users to share, interact and transact in their regional language. Lokal users gain access to hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials and classifieds which would otherwise be scattered across local newspapers. The app is available in Kannada, Telugu, Tamil, Malayalam and Marathi, and has 10 million downloads with a presence in 100+ districts across South India. Having achieved unmatched user density in deep tier 2 & 3 locations in India, Lokal has been supported by marquee investors, namely 3one4 Capital, India Quotient, Y Combinator. To know more do click: https://getlokalapp.com/
