Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
Appian is seeking a Senior Solutions Marketing Lead, to own the messaging and marketing strategy for Finance. This is a critical role in positioning Appian to win in a highly competitive market worldwide. You will advocate for the buyer(s) internally and own the positioning of our products externally.
You will be responsible for defining value-based messaging; enabling sales and marketing on our differentiated positioning; delivering thought leadership that resonates with our buyers; creating and executing holistic marketing plans (in collaboration with other marketing owners); and reporting on program effectiveness against pipeline and revenue goals.
Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.
In this role, you will:
Define and execute a holistic marketing plan to differentiate Appian in Finance and capture mindshare of our target buyers
Own and maintain the personas and foundational messaging frameworks that serve as the "source code" for all internal and external content
Maintain a deep understanding of Appian’s product capabilities and differentiators; our competitive landscape; and the pain points, trends, and buying triggers for Finance.
Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals.
Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Finance
Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks that establish Appian as a winning solution for Finance
Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
7+ years of product, industry, or solution marketing experience in B2B SaaS environments. Prior Finance experience is strongly preferred.
Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages.
An analytical mindset and the ability to use data to inform program planning, execution, and optimization.
A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals.
An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action, measure results, and hold key stakeholders accountable.
Demonstrated ability to work across functions, be a team player, and thrive in a highly collaborative and matrixed environment.
A portfolio of programs you’ve built and executed, including messaging frameworks, sales playbooks, and launch plans.
Experience with related technologies—including artificial intelligence (AI), automation, business process management (BPM), case management, Platform-as-a-Service (PaaS), and data fabric—a plus.
The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.
In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards.
Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.
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Tools and Resources
- Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits
Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian
Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]
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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected]. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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Appian Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Appian Corporation and has not been reviewed or approved by Appian Corporation.
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Healthcare Strength — Health coverage is described as fully employer-paid for medical with dental and vision included, alongside mental health support such as no-cost therapy/coaching and Headspace. Feedback suggests care navigation and wellness reimbursements further strengthen day-to-day healthcare access.
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Parental & Family Support — Family support includes 12 weeks paid parental leave for all parents plus 4 weeks recovery for birth mothers, a $5,000 family-forming stipend, and backup care via Bright Horizons. These offerings are portrayed as comprehensive and supportive of different family paths.
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Affordable Benefits — Medical premiums are covered 100% by the employer in the U.S., reducing out-of-pocket costs for core coverage. HSA and FSA options and other tax-advantaged accounts add to affordability for routine and dependent care needs.
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What We Do
Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world’s largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance.
Why Work With Us
Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard.
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