Working in partnership with the Content Creative Director, the Copy Principal leads the copy function at Rack. This role provides direction and representation for copy across major initiatives (Holiday, 125, and other seasonal and evergreen programs), helps author and drive brand voice alongside broader creative leadership, and owns the systems, standards, and playbooks that bring that voice to life consistently across every campaign, channel, and platform, from a Holiday push to a 15-second Reel.
Automation and AI are already being leveraged for repeatable work and copy banks, allowing this role to spend more time on the work that creates the most impact and requires human expertise: sharp strategy, a voice with real personality, and stories built for social and mid-funnel (MF) video.
This role is offered as hybrid in Seattle, WA. Candidates must be available to work in office at the Nordstrom corporate headquarters a minimum of 4 days/week to be considered for this position.
A day in the life...
Voice & Systems Leadership
- Help author and evolve the brand voice across channels and campaigns, in partnership with the Content Creative Director
- Build and maintain scalable copy systems and playbooks that enable consistency at scale
- Ensure voice is both distinctive and flexible across formats, audiences, and moments
- Maintain fluency in Rack's established voice systems (e.g., Practical Swagger structure, brand copy bank) and evolve them as formats and platforms expand
Messaging & Campaign Strategy
- Lead messaging strategy and storytelling for key brand moments (e.g., Holiday, Sales, seasonal campaigns)
- Translate business, marketing, and merchandising goals into clear, effective customer-facing copy
- Partner cross-functionally to align messaging with broader brand and campaign strategy
Social & Video Storytelling
- Write and shape scripts, hooks, and captions for mid-funnel (MF) video and social-first content, adapting brand voice to platform norms (e.g., TikTok, Reels, YouTube Shorts)
- Partner with Video and Social/Influencer teams from concept, not after the cut is locked, so story and copy are built together
- Track platform storytelling trends and translate what works into brand-appropriate formats
- Build a scalable system for social copy variations (hooks, captions, CTAs) that keeps pace with content velocity
Creative Direction & Execution
- Guide copy direction across core workstreams, from concept through final execution
- Provide clear, actionable feedback to elevate clarity, craft, and creativity
- Ensure work is both emotionally resonant and performance-driven
Team Leadership & Influence
- Drive alignment, set direction, and bring teams along
- Mentor writers and editors, raising the overall standard of voice and craft
- Foster a collaborative, high-trust creative environment
AI & Automation Strategy
- Lead adoption of AI and automation tools for high-volume, lower-complexity copy work (variations, resizes, localization drafts)
- Own the call on what gets automated versus what stays human, building automation into copy workflows without flattening voice
- Reinvest the time freed by automation into higher-value work: platform storytelling, voice evolution, and mentorship
- Build and maintain prompt libraries, playbooks, and QA systems that keep AI-assisted output sounding like the brand
- Partner with Design, Video, Marketing, and Program Management to align the automation roadmap with production needs
Performance & Insights
- Use data, testing, and insights (including social/video metrics like hook retention, watch time, and scroll depth) to refine messaging and improve performance
- Balance creative quality with measurable business outcomes
You own this if you have...
- 6+ years of experience in brand copywriting (retail, fashion, lifestyle, or agency preferred)
- Strong portfolio demonstrating voice, campaign work, and systems thinking
- Ability to learn and apply a structured brand voice system (e.g., Rack's Practical Swagger format and copy bank) quickly and consistently
- Experience writing for social and short-form video (scripts, captions, hooks), not just repurposing long-form copy for social
- Experience leading messaging strategy across multiple channels
- Proven ability to guide teams and influence cross-functional partners
- Hands-on experience integrating AI or automation into a copywriting workflow, not just familiarity with the tools
- Excellent writing, editing, and presentation skills
#LI-Hybrid
Pay Range Details
The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations.
Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.
We’ve got you covered…
Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:
- Medical/Vision, Dental, Retirement and Paid Time Away
- Life Insurance and Disability
- Merchandise Discount and EAP Resources
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf
A few more important points...
The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site.
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Skills Required
- 6+ years of experience in brand copywriting
- Strong portfolio demonstrating voice, campaign work, and systems thinking
- Ability to learn and consistently apply a structured brand voice system
- Experience writing scripts, captions, and hooks for social and short-form video
- Experience leading messaging strategy across multiple channels
- Proven ability to guide teams and influence cross-functional partners
- Hands-on experience integrating AI or automation into a copywriting workflow
- Excellent writing, editing, and presentation skills
- Retail, fashion, lifestyle, or agency experience
- Availability to work at Nordstrom corporate headquarters in Seattle at least 4 days per week
Nordstrom Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nordstrom and has not been reviewed or approved by Nordstrom.
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Healthcare Strength — Healthcare options are described as broad, including medical, dental, and vision coverage alongside virtual care and mental health support. Additional protections like disability coverage, life/AD&D, and accounts such as HSA/FSA further strengthen the overall health-and-protection offering.
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Retirement Support — Retirement benefits include a 401(k) plan with a defined employer match structure and access to additional financial programs like an employee stock purchase plan. Commuter accounts, transit subsidies, and adoption assistance add to the overall financial support beyond base pay.
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Leave & Time Off Breadth — Time-away benefits include PTO accrual, paid holidays, bereavement leave, parental and bonding leave, and a sabbatical program after tenure. PTO sharing and donation options expand flexibility in how time off can be used and supported across colleagues.
Nordstrom Insights
What We Do
When you join Nordstrom, you join a fast-paced and entrepreneurial environment is paired with the strong history and experience of the Nordstrom retail legacy. We have access to some of the greatest minds in retail and technology and are constantly creating innovative strategies to develop the ultimate apparel solutions.
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